Head to head

Civic (Bryn) vs Leadfeeder

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Civic (Bryn)

$49/mo 7 day free trial

Bryn by Civic identifies US website visitors and runs approved Plays into Slack and your CRM. Explore is $49/mo with a 7-day trial.

Where Civic (Bryn) fits

US growth teams identifying companies on the site
Founders who want Plays into Slack without an ABM contract
RevOps wiring HubSpot or Instantly from a visitor agent
Admins who will query Bryn from Claude or Cursor via MCP

Leadfeeder

€79/mo 14 day free trial

Website visitor identification that names the companies on your site and syncs them to your CRM. Free Lite plan; paid Discover starts at €79/mo billed annually.

Where Leadfeeder fits

B2B teams that want named companies from site traffic
RevOps pushing visitors into HubSpot, Salesforce, or Pipedrive
Marketers building display or LinkedIn audiences
Teams that want MCP access to visitor data

At a glance

Detail	Civic (Bryn)	Leadfeeder
Starting price	$49/mo	€79/mo
Free tier	–No	–No
Free trial	7 day free trial	14 day free trial
MCP server	✓Yes	✓Yes
Public API	✓Yes	✓Yes
Listed under	Lead generation, Visitor ID	Email finders, Lead generation, Visitor ID
Capterra	Not enough reviews	4.2 from 135 reviews

Where they pull apart

Civic (Bryn)

Stands out: Priced by identified accounts, not seats or MAU, with an MCP server and a REST API.

Watch out: US-only at launch. When you hit the account cap, new identifications pause until you upgrade or the cycle resets. Explore is solo and monthly only.

Not the right fit for

Teams outside the US (US-only at launch)
Orgs that need Salesforce today (it is still on the roadmap)

Leadfeeder

Stands out: Unlimited users on every plan, including free Lite, with an MCP server and API access on paid plans.

Watch out: Prices are published in euros only. Discover is €113/mo on monthly billing. Emails, phones, and CRM exports spend credits.

Not the right fit for

Buyers who need a US dollar price upfront
Recruiters looking for a candidate database

Pros and cons

Civic (Bryn)

Explore at $49/mo, month-to-month
7-day trial; Explore needs no card
Hosted MCP plus Control Plane API

US-only at launch
Explore is solo and monthly-only
Salesforce and Pipedrive still on the roadmap

Leadfeeder

Free Lite plan with unlimited users
MCP server plus a REST API
HubSpot, Salesforce, and Pipedrive sync

Prices published in euros only
Emails, phones, and CRM sync cost credits
Scale has no monthly billing option

What each one costs

Civic (Bryn)

$49/mo

Pricing is by identified accounts per month: Explore is $49/mo for 200 accounts (solo, monthly only), Bootstrap $199/mo for 1,000, Growth $499/mo for 5,000 and Scale $999/mo for 12,500. Annual billing is about 16% less from Bootstrap up ($1,999, $4,999 and $9,999 a year). A 7-day trial covers monthly Explore, Bootstrap and Growth, and only Explore skips the card. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Leadfeeder

€79/mo

Lite is free forever. Discover is €79/mo billed annually (€113/mo monthly), Activate €369/mo annually (€527/mo monthly), and Scale from €599/mo on annual or quarterly billing. Prices are published in euros. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Can you try Civic (Bryn) or Leadfeeder for free?

Neither carries a free tier on our listing. Civic (Bryn) offers a 7 day free trial. Leadfeeder offers a 14 day free trial.

Does Civic (Bryn) or Leadfeeder have an MCP server?

Civic (Bryn) and Leadfeeder ship a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 19 Sep 2026. Confirm current terms on the vendor site. Spot an error?