Compare/Head to head

Civic (Bryn) vs Leadfeeder

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Civic (Bryn)

$49/mo 7 day free trial

Bryn by Civic identifies US website visitors and runs approved Plays into Slack and your CRM. Explore is $49/mo with a 7-day trial.

Where Civic (Bryn) fits

  • US growth teams identifying companies on the site
  • Founders who want Plays into Slack without an ABM contract
  • RevOps wiring HubSpot or Instantly from a visitor agent
  • Admins who will query Bryn from Claude or Cursor via MCP

Leadfeeder

€79/mo 14 day free trial

Website visitor identification that names the companies on your site and syncs them to your CRM. Free Lite plan; paid Discover starts at €79/mo billed annually.

Where Leadfeeder fits

  • B2B teams that want named companies from site traffic
  • RevOps pushing visitors into HubSpot, Salesforce, or Pipedrive
  • Marketers building display or LinkedIn audiences
  • Teams that want MCP access to visitor data

At a glance

DetailCivic (Bryn)Leadfeeder
Starting price$49/mo€79/mo
Free tier–No–No
Free trial7 day free trial14 day free trial
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underLead generation, Visitor IDEmail finders, Lead generation, Visitor ID
CapterraNot enough reviews4.2 from 135 reviews

Where they pull apart

Civic (Bryn)

Stands out: Priced by identified accounts, not seats or MAU, with an MCP server and a REST API.

Watch out: US-only at launch. When you hit the account cap, new identifications pause until you upgrade or the cycle resets. Explore is solo and monthly only.

Not the right fit for

  • Teams outside the US (US-only at launch)
  • Orgs that need Salesforce today (it is still on the roadmap)

Leadfeeder

Stands out: Unlimited users on every plan, including free Lite, with an MCP server and API access on paid plans.

Watch out: Prices are published in euros only. Discover is €113/mo on monthly billing. Emails, phones, and CRM exports spend credits.

Not the right fit for

  • Buyers who need a US dollar price upfront
  • Recruiters looking for a candidate database

Pros and cons

Civic (Bryn)

  • Explore at $49/mo, month-to-month
  • 7-day trial; Explore needs no card
  • Hosted MCP plus Control Plane API
  • US-only at launch
  • Explore is solo and monthly-only
  • Salesforce and Pipedrive still on the roadmap

Leadfeeder

  • Free Lite plan with unlimited users
  • MCP server plus a REST API
  • HubSpot, Salesforce, and Pipedrive sync
  • Prices published in euros only
  • Emails, phones, and CRM sync cost credits
  • Scale has no monthly billing option

What each one costs

Civic (Bryn)

$49/mo

Pricing is by identified accounts per month: Explore is $49/mo for 200 accounts (solo, monthly only), Bootstrap $199/mo for 1,000, Growth $499/mo for 5,000 and Scale $999/mo for 12,500. Annual billing is about 16% less from Bootstrap up ($1,999, $4,999 and $9,999 a year). A 7-day trial covers monthly Explore, Bootstrap and Growth, and only Explore skips the card. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Leadfeeder

€79/mo

Lite is free forever. Discover is €79/mo billed annually (€113/mo monthly), Activate €369/mo annually (€527/mo monthly), and Scale from €599/mo on annual or quarterly billing. Prices are published in euros. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Can you try Civic (Bryn) or Leadfeeder for free?
Neither carries a free tier on our listing. Civic (Bryn) offers a 7 day free trial. Leadfeeder offers a 14 day free trial.
Does Civic (Bryn) or Leadfeeder have an MCP server?
Civic (Bryn) and Leadfeeder ship a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?