Head to head

Civic (Bryn) vs RB2B

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Civic (Bryn)

$49/mo 7 day free trial

Bryn by Civic identifies US website visitors and runs approved Plays into Slack and your CRM. Explore is $49/mo with a 7-day trial.

Where Civic (Bryn) fits

  • US growth teams identifying companies on the site
  • Founders who want Plays into Slack without an ABM contract
  • RevOps wiring HubSpot or Instantly from a visitor agent
  • Admins who will query Bryn from Claude or Cursor via MCP

RB2B

$79/mo Free tier Free trial

Person-level US website visitor identification. Free company-level plan; Starter is $79/mo; 7-day Pro trial.

Where RB2B fits

  • US inbound teams who want to know which person is on the site
  • HubSpot or Salesforce shops
  • Clay and Instantly users turning visits into outbound
  • Buyers who will start free at company-level

At a glance

DetailCivic (Bryn)RB2B
Starting price$49/mo$79/mo
Free tier–No✓Yes
Free trial7 day free trialYes
MCP server✓Yes–No
Public API✓Yes–No
Listed underLead generation, Visitor IDEmail finders, Lead generation, Visitor ID

Where they pull apart

Civic (Bryn)

Stands out: Priced by identified accounts, not seats or MAU, with an MCP server and a REST API.

Watch out: US-only at launch. When you hit the account cap, new identifications pause until you upgrade or the cycle resets. Explore is solo and monthly only.

Not the right fit for

  • Teams outside the US (US-only at launch)
  • Orgs that need Salesforce today (it is still on the roadmap)

RB2B

Stands out: US person-level visitor ID with a forever-free company-level rung, with HubSpot, Salesforce, Slack, Clay, and Zapier named.

Watch out: Person-level starts at Starter $79. Pro is $149 and Pro+ $199. This is US-centric; do not expect EU personal identification.

Not the right fit for

  • EU GDPR-first visitor ID
  • Teams that only need account-level (Albacross/Snitcher)
  • People who need a sequencer

Pros and cons

Civic (Bryn)

  • Explore at $49/mo, month-to-month
  • 7-day trial; Explore needs no card
  • Hosted MCP plus Control Plane API
  • US-only at launch
  • Explore is solo and monthly-only
  • Salesforce and Pipedrive still on the roadmap

RB2B

  • Forever-free company-level plus $79 person-level Starter
  • 7-day trial
  • HubSpot, Salesforce, Slack, Clay, Zapier named
  • US person-level, not a global GDPR product
  • Not a sequencer
  • Paid rungs escalate quickly

What each one costs

Civic (Bryn)

$49/mo

Pricing is by identified accounts per month: Explore is $49/mo for 200 accounts (solo, monthly only), Bootstrap $199/mo for 1,000, Growth $499/mo for 5,000 and Scale $999/mo for 12,500. Annual billing is about 16% less from Bootstrap up ($1,999, $4,999 and $9,999 a year). A 7-day trial covers monthly Explore, Bootstrap and Growth, and only Explore skips the card. Confirm current terms on the vendor site.

Checked 19 Sep 2026

RB2B

$79/mo

Checked 7 Sep 2026

Common questions

Is Civic (Bryn) cheaper than RB2B?
Civic (Bryn) starts lower, at $49/mo against $79/mo for RB2B. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Civic (Bryn) or RB2B for free?
RB2B carries a free tier on our listing. Civic (Bryn) offers a 7 day free trial. RB2B offers a free trial.
Does Civic (Bryn) or RB2B have an MCP server?
Civic (Bryn) ships a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 19 Sep 2026. Confirm current terms on the vendor site. Spot an error?