Ambition
Sales coaching and performance platform with scorecards, TV leaderboards and AI coaching prep, from $40 per user per month.
From $40/user/mo API
Bottom line
Ambition fits larger sales or recruiting teams where managers need structured coaching tied to scorecards, with TV leaderboards as one part of the package. It costs $40 or $50 per user per month on annual contracts, with a two-year term as standard.
Stands out for: Ambition pairs performance data with a manager coaching layer, including an AI Notetaker for 1:1s and AI Procedures that reference methods like BANT or MEDDIC. Its integrations list includes healthcare staffing software Labor Edge alongside Salesforce, Microsoft Dynamics and Gong.
Watch out for: Contracts are structured annually with a two-year term as the standard, and no free trial is mentioned, only pilots for qualified customers. Bullhorn and other agency ATS platforms are not on its integrations list, and plan feature lists are only sent on request.
Overview
Ambition describes itself as an execution operating system for revenue teams. Named customer testimonials on its site come from T-Mobile, Restaurant365, Paychex and Ryder System.
Ambition combines revenue strategy and activity data to drive coaching, seller activation and performance management. Managers get coaching workflows and scorecards, while sellers see competitions, incentives, TV leaderboards and real-time alerts.
Key features include coaching orchestration and enterprise coaching programs, recorded 1:1s, AI Notetaker, AI Coaching Prep, AI Procedures, sales scorecards, TV leaderboards, competitions and incentives, forecasts and commits, and pipeline health reviews. Enterprise buyers also get governance, permission-aware AI, Bring Your Own Key and API export.
Named integrations include Salesforce, HubSpot, Microsoft Dynamics, Gong, Outreach, Salesloft, Chorus, Microsoft Teams, Slack, Domo and Labor Edge, plus a Data API for warehouses and in-house systems. Activate is $40 and Orchestrate $50 per user per month, Enterprise is tailored, and contracts are annual with a two-year standard term.
Who it's for
Best for
- Manager-led coaching programs
- Scorecards built on CRM data
- TV leaderboards for large floors
- Teams standardizing on BANT or MEDDIC
Not ideal for
- Small agencies wanting month-to-month terms
- Desks needing a native Bullhorn sync
Key features
Coaching orchestration. Runs coaching programs and automated coaching workflows, including recorded 1:1s, across managers and teams.
AI Notetaker. Captures transcripts, action items and summaries from each coaching conversation.
AI Coaching Prep. Sends managers recurring briefs, seller evaluations and action items so coaching needs no prep.
Sales scorecards. Turns connected sales data into scorecards for each seller.
TV leaderboards. Converts static dashboards into TV leaderboards and real-time alerts for the floor.
Competitions and incentives. Builds and displays competitions, incentives and workflow alerts to motivate sellers.
AI features
| What the AI does | Plan |
|---|---|
| AI Notetaker captures transcripts, action items and summaries from coaching 1:1s | Not specified |
| AI Coaching Prep sends managers seller briefs and action items | Not specified |
| AI Procedures apply your methods such as BANT or MEDDIC | Not specified |
Only features named in the vendor's own documentation. Anything sold separately is marked as an add-on.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Activate | $40/user/mo | Spot where to improve and guide managers to the most impactful coaching |
| Orchestrate | $50/user/mo | Repeatable coaching, inspection and execution rhythms across teams |
| Enterprise | Tailored pricing | Multiple business units with governance, permissioning and security |
Ambition publishes two priced plans: Activate at $40 per user per month and Orchestrate at $50 per user per month. Enterprise has tailored pricing for multiple business units. Contracts are annual, with a two-year term as the standard, and volume pricing is offered for larger teams. Confirm current terms on the vendor site.
Checked 6 Nov 2026. Vendors change prices without notice.
Is Ambition expensive?
Ambition starts at $40/user/mo. We list 20 dashboards & leaderboards tools in total. 3 have a free tier, and those with a public price typically start around $79 a month.
- 6 quote-based
- 3 free tier
- 13 public price
Worked out automatically from every dashboards & leaderboards listing, so it updates as the directory changes.
Pros and cons
Pros
- Published per-user prices
- Deep manager coaching tools with AI notes and prep
- Data API plus a wide CRM and sales tool list
Cons
- Two-year standard contract term
- No free trial mentioned
- No Bullhorn or agency ATS connector listed
Integrations
Labor Edge Salesforce HubSpot Microsoft Dynamics Gong Outreach Salesloft Slack
What's new at Ambition
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How Ambition compares
See all Ambition alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| Ambition (this tool) | – | $40/user/mo | – | ✓ | |
 SalesScreen Gamification first, with missions, XP and a reward shop, plus its own MCP server and a 30-day free trial on Essentials. | – | Sales-quoted | ✓ | ✓ | Compare |
 Leaderboarded Just a TV leaderboard at a flat $19/mo with a free plan, no coaching layer and no long contract. | ✓ | $19/mo | – | ✓ | Compare |
 Geckoboard A KPI dashboard for office TVs without coaching or gamification, for teams that only need the numbers on screen. | – | $79/mo | ✓ | ✓ | Compare |
SalesScreenSales-quoted MCP API
Gamification first, with missions, XP and a reward shop, plus its own MCP server and a 30-day free trial on Essentials.
Leaderboarded$19/mo Free tier API
Just a TV leaderboard at a flat $19/mo with a free plan, no coaching layer and no long contract.
Geckoboard$79/mo MCP API
A KPI dashboard for office TVs without coaching or gamification, for teams that only need the numbers on screen.
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