Bombora
Enterprise B2B intent data: Company Surge shows which companies are researching a topic now, delivered into your CRM and ad tools.
Quote-based pricing
Bottom line
The original B2B intent data provider: Company Surge flags which companies are researching a topic more than usual this week, and the data flows into your CRM, marketing and ad tools. Enterprise only, with sales-quoted pricing. Best for marketing and sales teams at larger B2B companies running account-based programmes, not for recruiters looking for candidates or contact details.
Stands out for: Its intent comes from a co-op of thousands of B2B publisher and brand sites carrying Bombora's own tag, and most of that data is shared with Bombora alone. That makes it a signal you cannot rebuild from public web data, and it reaches many other sales tools through partners such as 6sense and Apollo.
Watch out for: It tells you which companies are researching, not which people, and gives no emails or phone numbers, so you still need a contact data tool. The topics track software and service buying rather than hiring, there is no published price or self-serve plan, and it is aimed at companies with 100 or more employees.
Overview
Bombora is a B2B data company that has been building its data co-op for more than ten years and is best known for Company Surge intent data. It calls itself a data company rather than a platform and delivers its data into tools a team already uses.
Company Surge is built from a data co-op of thousands of B2B publishers, brand sites and data providers. Bombora's tag on those sites captures billions of content consumption events a month, and models score which company domains are researching any of more than 25,300 topics above their usual baseline.
Beyond intent, Bombora sells Visitor Insights for identifying the companies behind website traffic, ready-made and custom B2B advertising audiences for platforms such as DV360, The Trade Desk and Amazon DSP, account-level campaign measurement and an insights dashboard.
Data reaches CRM, marketing automation and ad platforms through more than one hundred partners, including 6sense, Apollo, Adobe and AdRoll. Pricing is not published and is quoted by sales.
Who it's for
Best for
- B2B marketing teams running account-based campaigns
- Sales teams prioritising target accounts by intent
- Staffing firms watching accounts research hiring and staffing topics
Not ideal for
- Recruiters sourcing candidates
- Small teams wanting a self-serve plan
- Buyers who need named contacts and emails
Key features
Company Surge intent data. Scores which companies are researching any of more than 25,300 topics above their normal baseline, drawn from billions of monthly content events across a co-op of B2B publisher and brand sites, most of which share their data with Bombora only.
Visitor identification. Visitor Insights identifies and enriches the companies behind anonymous website traffic to feed segmentation, personalisation and retargeting.
B2B digital audiences. Turns a target account list into an ad audience, or uses hundreds of ready-made segments, on platforms such as DV360, The Trade Desk and Amazon DSP.
Campaign measurement and insights. Measures ad reach and engagement at account and buying-group level, and a dashboard charts intent trends, site traffic and key account engagement.
Pricing
Bombora does not publish prices on its site; pricing is quoted after a call with its sales team and depends on which data products you buy. Confirm current terms on the vendor site.
Checked 23 Oct 2026. Vendors change prices without notice.
Is Bombora expensive?
Bombora does not publish a price. It is one of 37 quote-based tools among the 257 lead generation tools in our directory. 74 have a free tier, and those with a public price typically start around $49 a month.
- 37 quote-based
- 74 free tier
- 208 public price
Worked out automatically from every lead generation listing, so it updates as the directory changes.
Pros and cons
Pros
- Exclusive co-op data you cannot rebuild elsewhere
- More than 25,300 intent topics
- Delivered into the CRM and ad tools you already use
Cons
- Company-level only, no contacts
- No published pricing or self-serve plan
- Built for enterprise marketing, not recruiting
Integrations
6sense Apollo Adobe AdRoll The Trade Desk DV360 Amazon DSP Meta Ads
What's new at Bombora
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How Bombora compares
See all Bombora alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| Bombora (this tool) | – | Quote | – | – | |
| | ✓ | Sales-quoted | ✓ | ✓ | Compare |
| | ✓ | $199/mo | – | ✓ | Compare |
| | – | $108/mo | – | – | Compare |
Sales-quoted Free tier MCP API
6sense is a full ABM platform with its own intent, visitor ID and a free plan, so one tool covers signal and activation; it is also a Bombora partner.
$199/mo Free tier API
Factors.ai suits smaller teams, scoring website visitors on intent from $199 a month with a free plan, instead of buying co-op data.
$108/mo
Mantiks tracks hiring intent from job postings, which is the signal staffing firms usually need, from $108 a month.
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