Compare/Head to head

Bombora vs Factors.ai

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Bombora

Quote

The original B2B intent data provider: Company Surge flags which companies are researching a topic more than usual this week, and the data flows into your CRM, marketing and ad tools. Enterprise only, with sales-quoted pricing. Best for marketing and sales teams at larger B2B companies running account-based programmes, not for recruiters looking for candidates or contact details.

Where Bombora fits

  • B2B marketing teams running account-based campaigns
  • Sales teams prioritising target accounts by intent
  • Staffing firms watching accounts research hiring and staffing topics

Factors.ai

$199/mo Free tier Free trial

Account intelligence: which companies visit, intent from web/CRM/LinkedIn/G2, attribution. Lite is $199/mo after a free trial.

Where Factors.ai fits

  • B2B GTM teams tying web visits to pipeline
  • HubSpot or Salesforce shops
  • ABM programmes that need intent, not only a company logo
  • Buyers who will take the free trial

At a glance

DetailBomboraFactors.ai
Starting priceQuote$199/mo
Free tier–No✓Yes
Free trialNot on recordYes
MCP server–No–No
Public API–No✓Yes
Listed underLead generationLead generation, Visitor ID
CapterraNot enough reviews4.8 from 20 reviews

Where they pull apart

Bombora

Stands out: Its intent comes from a co-op of thousands of B2B publisher and brand sites carrying Bombora's own tag, and most of that data is shared with Bombora alone. That makes it a signal you cannot rebuild from public web data, and it reaches many other sales tools through partners such as 6sense and Apollo.

Watch out: It tells you which companies are researching, not which people, and gives no emails or phone numbers, so you still need a contact data tool. The topics track software and service buying rather than hiring, there is no published price or self-serve plan, and it is aimed at companies with 100 or more employees.

Not the right fit for

  • Recruiters sourcing candidates
  • Small teams wanting a self-serve plan
  • Buyers who need named contacts and emails

Factors.ai

Stands out: Visitor ID plus intent plus attribution in one GTM platform (HubSpot, Salesforce, Slack, Teams, LinkedIn named), not a $49 Snitcher clone.

Watch out: Lite is $199/mo after the trial. Basic is $6k/year. This is not a free forever product for production volume.

Not the right fit for

  • SMB teams that want $49 company ID
  • Person-level US identification (use RB2B)
  • Recruiting desks that do not run a website GTM motion

Pros and cons

Bombora

  • Exclusive co-op data you cannot rebuild elsewhere
  • More than 25,300 intent topics
  • Delivered into the CRM and ad tools you already use
  • Company-level only, no contacts
  • No published pricing or self-serve plan
  • Built for enterprise marketing, not recruiting

Factors.ai

  • Lite $199/mo after a no-card trial
  • Intent plus visitor ID plus attribution
  • HubSpot, Salesforce, Slack, Teams named
  • Not $0 for production use
  • Company-level, not RB2B person-level
  • Overkill for a recruiting marketing site with no GTM team

What each one costs

Bombora

Quote

Bombora does not publish prices on its site; pricing is quoted after a call with its sales team and depends on which data products you buy. Confirm current terms on the vendor site.

Checked 23 Oct 2026

Factors.ai

$199/mo

Checked 4 Nov 2026

Common questions

Can you try Bombora or Factors.ai for free?
Factors.ai carries a free tier on our listing. Factors.ai offers a free trial.

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Editorial listings, never paid rankings. Prices checked 23 Oct 2026. Confirm current terms on the vendor site. Spot an error?