Head to head

Factors.ai vs Leadpoet

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Factors.ai

$199/mo Free tier Free trial

Account intelligence: which companies visit, intent from web/CRM/LinkedIn/G2, attribution. Lite is $199/mo after a free trial.

Where Factors.ai fits

  • B2B GTM teams tying web visits to pipeline
  • HubSpot or Salesforce shops
  • ABM programmes that need intent, not only a company logo
  • Buyers who will take the free trial

Leadpoet

$100/mo

Leadpoet sells high-intent B2B leads built from live buying signals. The listing floor is $100/mo.

Where Leadpoet fits

  • B2B teams that want in-market accounts rather than a 10-million-row file
  • SDRs tired of cold database spray at $49/user
  • Founders who will start at $100/mo before a 6sense-class ABM quote
  • RevOps piping signal leads into HubSpot or a sequencer

At a glance

DetailFactors.aiLeadpoet
Starting price$199/mo$100/mo
Free tier✓Yes–No
Free trialYesNot on record
MCP server–No–No
Public API✓Yes–No
Listed underLead generation, Visitor IDEmail finders, Lead generation
Capterra4.8 from 20 reviewsNot enough reviews

Where they pull apart

Factors.ai

Stands out: Visitor ID plus intent plus attribution in one GTM platform (HubSpot, Salesforce, Slack, Teams, LinkedIn named), not a $49 Snitcher clone.

Watch out: Lite is $199/mo after the trial. Basic is $6k/year. This is not a free forever product for production volume.

Not the right fit for

  • SMB teams that want $49 company ID
  • Person-level US identification (use RB2B)
  • Recruiting desks that do not run a website GTM motion

Leadpoet

Stands out: The list is signal-triggered (someone is in-market now), not a static database export you recycle for a year.

Watch out: $100/mo is a lead subscription, not a sequencer. You still need Instantly, Outreach, or a CRM to work the records.

Not the right fit for

  • Users who need a self-serve email finder API
  • Enterprises buying 6sense-style ABM at a much larger ticket

Pros and cons

Factors.ai

  • Lite $199/mo after a no-card trial
  • Intent plus visitor ID plus attribution
  • HubSpot, Salesforce, Slack, Teams named
  • Not $0 for production use
  • Company-level, not RB2B person-level
  • Overkill for a recruiting marketing site with no GTM team

Leadpoet

  • Published $100/mo listing for signal-based leads
  • In-market positioning versus a static database
  • Cheaper trial balloon than a 6sense quote
  • Not a sequencer, finder API, or ABM platform
  • Signal catalog and monthly volume need a live check
  • Overlap with Apollo intent and Factors.ai visitor intel

What each one costs

Factors.ai

$199/mo

Checked 18 Sep 2026

Leadpoet

$100/mo

Leadpoet lists from $100/mo for high-intent B2B leads from live buying signals. Confirm live signal types, lead volume, and CRM delivery on the vendor pricing page. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Factors.ai cheaper than Leadpoet?
Leadpoet starts lower, at $100/mo against $199/mo for Factors.ai. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Factors.ai or Leadpoet for free?
Factors.ai carries a free tier on our listing. Factors.ai offers a free trial.

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Editorial listings, never paid rankings. Prices checked 18 Sep 2026. Confirm current terms on the vendor site. Spot an error?