Compare/Head to head

Factors.ai vs Fibbler

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Factors.ai

$199/mo Free tier Free trial

Account intelligence: which companies visit, intent from web/CRM/LinkedIn/G2, attribution. Lite is $199/mo after a free trial.

Where Factors.ai fits

  • B2B GTM teams tying web visits to pipeline
  • HubSpot or Salesforce shops
  • ABM programmes that need intent, not only a company logo
  • Buyers who will take the free trial

Fibbler

$89/mo 30 day free trial

Fibbler attributes LinkedIn Ads at the company level, starting at $89/mo on Growth. A 30-day trial covers all features with no credit card.

Where Fibbler fits

  • B2B marketers who need LinkedIn Ads to CRM pipeline, not a six-figure attribution suite
  • HubSpot or Attio teams that want company-level journeys and intent signals
  • Agencies running two or more LinkedIn ad accounts
  • Teams that want MCP questions on pipeline once they are on Unlimited

At a glance

DetailFactors.aiFibbler
Starting price$199/mo$89/mo
Free tier✓Yes–No
Free trialYes30 day free trial
MCP server–No–No
Public API✓Yes–No
Listed underLead generation, Visitor IDLead generation, Visitor ID
Capterra4.8 from 20 reviewsNot enough reviews

Where they pull apart

Factors.ai

Stands out: Visitor ID plus intent plus attribution in one GTM platform (HubSpot, Salesforce, Slack, Teams, LinkedIn named), not a $49 Snitcher clone.

Watch out: Lite is $199/mo after the trial. Basic is $6k/year. This is not a free forever product for production volume.

Not the right fit for

  • SMB teams that want $49 company ID
  • Person-level US identification (use RB2B)
  • Recruiting desks that do not run a website GTM motion

Fibbler

Stands out: Growth at $89/mo includes HubSpot, Attio, and Pipedrive sync plus unlimited company insights for one user. Unlimited at $129/mo adds Salesforce, unlimited users, and MCP.

Watch out: Growth is one user and one LinkedIn ad account. Extra ad accounts need Agency ($159/mo, two workspaces, then $69/mo each). Google Ads attribution is a $59/account/mo add-on.

Not the right fit for

  • Demand-gen orgs that need person-level identity or multi-channel attribution out of the box
  • Solo marketers who must share one Growth login across a team (Unlimited starts at $129/mo)

Pros and cons

Factors.ai

  • Lite $199/mo after a no-card trial
  • Intent plus visitor ID plus attribution
  • HubSpot, Salesforce, Slack, Teams named
  • Not $0 for production use
  • Company-level, not RB2B person-level
  • Overkill for a recruiting marketing site with no GTM team

Fibbler

  • Growth publishes at $89/mo with a 30-day no-card trial
  • HubSpot, Attio, Pipedrive on Growth. Salesforce and MCP on Unlimited
  • Agency plan for multi-account LinkedIn Ads reporting
  • Company-level only. No named individual visitors
  • One LinkedIn ad account per workspace unless you buy Agency
  • Google Ads is a $59/account/mo add-on, not in the LinkedIn base plans

What each one costs

Factors.ai

$199/mo

Checked 4 Nov 2026

Fibbler

$89/mo

Growth is $89/mo (1 user, HubSpot/Attio/Pipedrive). Unlimited is $129/mo (Salesforce, unlimited users, MCP). Agency is $159/mo (2 workspaces, +$69/mo per extra account). Google Ads add-on is $59/account/mo. Annual billing saves up to 22%. 30-day trial, no credit card. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Factors.ai cheaper than Fibbler?
Fibbler starts lower, at $89/mo against $199/mo for Factors.ai. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Factors.ai or Fibbler for free?
Factors.ai carries a free tier on our listing. Factors.ai offers a free trial. Fibbler offers a 30 day free trial.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?