Head to head

Factors.ai vs Fibbler

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Factors.ai

$199/mo Free tier Free trial

Account intelligence: which companies visit, intent from web/CRM/LinkedIn/G2, attribution. Lite is $199/mo after a free trial.

Where Factors.ai fits

B2B GTM teams tying web visits to pipeline
HubSpot or Salesforce shops
ABM programmes that need intent, not only a company logo
Buyers who will take the free trial

Fibbler

$89/mo 30 day free trial

Fibbler attributes LinkedIn Ads at the company level, starting at $89/mo on Growth. A 30-day trial covers all features with no credit card.

Where Fibbler fits

B2B marketers who need LinkedIn Ads to CRM pipeline, not a six-figure attribution suite
HubSpot or Attio teams that want company-level journeys and intent signals
Agencies running two or more LinkedIn ad accounts
Teams that want MCP questions on pipeline once they are on Unlimited

At a glance

Detail	Factors.ai	Fibbler
Starting price	$199/mo	$89/mo
Free tier	✓Yes	–No
Free trial	Yes	30 day free trial
MCP server	–No	–No
Public API	✓Yes	–No
Listed under	Lead generation, Visitor ID	Lead generation, Visitor ID
Capterra	4.8 from 20 reviews	Not enough reviews

Where they pull apart

Factors.ai

Stands out: Visitor ID plus intent plus attribution in one GTM platform (HubSpot, Salesforce, Slack, Teams, LinkedIn named), not a $49 Snitcher clone.

Watch out: Lite is $199/mo after the trial. Basic is $6k/year. This is not a free forever product for production volume.

Not the right fit for

SMB teams that want $49 company ID
Person-level US identification (use RB2B)
Recruiting desks that do not run a website GTM motion

Fibbler

Stands out: Growth at $89/mo includes HubSpot, Attio, and Pipedrive sync plus unlimited company insights for one user. Unlimited at $129/mo adds Salesforce, unlimited users, and MCP.

Watch out: Growth is one user and one LinkedIn ad account. Extra ad accounts need Agency ($159/mo, two workspaces, then $69/mo each). Google Ads attribution is a $59/account/mo add-on.

Not the right fit for

Demand-gen orgs that need person-level identity or multi-channel attribution out of the box
Solo marketers who must share one Growth login across a team (Unlimited starts at $129/mo)

Pros and cons

Factors.ai

Lite $199/mo after a no-card trial
Intent plus visitor ID plus attribution
HubSpot, Salesforce, Slack, Teams named

Not $0 for production use
Company-level, not RB2B person-level
Overkill for a recruiting marketing site with no GTM team

Fibbler

Growth publishes at $89/mo with a 30-day no-card trial
HubSpot, Attio, Pipedrive on Growth. Salesforce and MCP on Unlimited
Agency plan for multi-account LinkedIn Ads reporting

Company-level only. No named individual visitors
One LinkedIn ad account per workspace unless you buy Agency
Google Ads is a $59/account/mo add-on, not in the LinkedIn base plans

What each one costs

Factors.ai

$199/mo

Checked 18 Sep 2026

Fibbler

$89/mo

Growth is $89/mo (1 user, HubSpot/Attio/Pipedrive). Unlimited is $129/mo (Salesforce, unlimited users, MCP). Agency is $159/mo (2 workspaces, +$69/mo per extra account). Google Ads add-on is $59/account/mo. Annual billing saves up to 22%. 30-day trial, no credit card. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Factors.ai cheaper than Fibbler?

Fibbler starts lower, at $89/mo against $199/mo for Factors.ai. That is the entry plan on each side, so the real number depends on seats and the tier you land on.

Can you try Factors.ai or Fibbler for free?

Factors.ai carries a free tier on our listing. Factors.ai offers a free trial. Fibbler offers a 30 day free trial.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 18 Sep 2026. Confirm current terms on the vendor site. Spot an error?