Compare/Head to head

Common Room vs Factors.ai

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Common Room

$2,500/mo

Customer intelligence that unifies community, product, CRM, and web signals. Essential is $2,500/mo billed annually.

Where Common Room fits

  • GTM teams with community and product signal
  • HubSpot, Salesforce, or Outreach shops
  • Companies that outgrew website-only visitor ID
  • Buyers who want MCP on a customer-intel graph

Factors.ai

$199/mo Free tier Free trial

Account intelligence: which companies visit, intent from web/CRM/LinkedIn/G2, attribution. Lite is $199/mo after a free trial.

Where Factors.ai fits

  • B2B GTM teams tying web visits to pipeline
  • HubSpot or Salesforce shops
  • ABM programmes that need intent, not only a company logo
  • Buyers who will take the free trial

At a glance

DetailCommon RoomFactors.ai
Starting price$2,500/mo$199/mo
Free tier–No✓Yes
Free trialNot on recordYes
MCP server✓Yes–No
Public API✓Yes✓Yes
Listed underLead generation, Visitor IDLead generation, Visitor ID
CapterraNot enough reviews4.8 from 20 reviews

Where they pull apart

Common Room

Stands out: Person-level buyer intelligence across community plus product plus CRM (RoomieAI and MCP included on Essential), not a $49 visitor-ID pixel.

Watch out: $2,500/mo is 5 seats and 100k contacts on Essential. This is a GTM platform, not a recruiting pixel.

Not the right fit for

  • SMB recruiting teams
  • Buyers who need $49 company ID
  • People who only want a careers-site pixel

Factors.ai

Stands out: Visitor ID plus intent plus attribution in one GTM platform (HubSpot, Salesforce, Slack, Teams, LinkedIn named), not a $49 Snitcher clone.

Watch out: Lite is $199/mo after the trial. Basic is $6k/year. This is not a free forever product for production volume.

Not the right fit for

  • SMB teams that want $49 company ID
  • Person-level US identification (use RB2B)
  • Recruiting desks that do not run a website GTM motion

Pros and cons

Common Room

  • Public $2,500/mo Essential
  • Community plus product plus CRM signals
  • Named GTM connectors plus MCP
  • Five-figure annual commitment
  • Wrong product for TA-only visitor ID
  • No free trial advertised

Factors.ai

  • Lite $199/mo after a no-card trial
  • Intent plus visitor ID plus attribution
  • HubSpot, Salesforce, Slack, Teams named
  • Not $0 for production use
  • Company-level, not RB2B person-level
  • Overkill for a recruiting marketing site with no GTM team

What each one costs

Common Room

$2,500/mo

Essential is listed at $2,500/mo billed annually (5 seats, up to 100k contacts, RoomieAI and Prospector credits). Advanced and Enterprise are custom with higher seats, contacts, and credits. MCP and core CRM/SEP/Slack integrations are included on every plan. No public free trial noted.

Checked 4 Nov 2026

Factors.ai

$199/mo

Checked 4 Nov 2026

Common questions

Is Common Room cheaper than Factors.ai?
Factors.ai starts lower, at $199/mo against $2,500/mo for Common Room. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Common Room or Factors.ai for free?
Factors.ai carries a free tier on our listing. Factors.ai offers a free trial.
Does Common Room or Factors.ai have an MCP server?
Common Room ships a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?