Head to head

Common Room vs Factors.ai

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Common Room

$2,500/mo

Customer intelligence that unifies community, product, CRM, and web signals. Essential is $2,500/mo billed annually.

Where Common Room fits

GTM teams with community and product signal
HubSpot, Salesforce, or Outreach shops
Companies that outgrew website-only visitor ID
Buyers who want MCP on a customer-intel graph

Factors.ai

$199/mo Free tier Free trial

Account intelligence: which companies visit, intent from web/CRM/LinkedIn/G2, attribution. Lite is $199/mo after a free trial.

Where Factors.ai fits

B2B GTM teams tying web visits to pipeline
HubSpot or Salesforce shops
ABM programmes that need intent, not only a company logo
Buyers who will take the free trial

At a glance

Detail	Common Room	Factors.ai
Starting price	$2,500/mo	$199/mo
Free tier	–No	✓Yes
Free trial	Not on record	Yes
MCP server	✓Yes	–No
Public API	✓Yes	✓Yes
Listed under	Lead generation, Visitor ID	Lead generation, Visitor ID
Capterra	Not enough reviews	4.8 from 20 reviews

Where they pull apart

Common Room

Stands out: Person-level buyer intelligence across community plus product plus CRM (RoomieAI and MCP included on Essential), not a $49 visitor-ID pixel.

Watch out: $2,500/mo is 5 seats and 100k contacts on Essential. This is a GTM platform, not a recruiting pixel.

Not the right fit for

SMB recruiting teams
Buyers who need $49 company ID
People who only want a careers-site pixel

Factors.ai

Stands out: Visitor ID plus intent plus attribution in one GTM platform (HubSpot, Salesforce, Slack, Teams, LinkedIn named), not a $49 Snitcher clone.

Watch out: Lite is $199/mo after the trial. Basic is $6k/year. This is not a free forever product for production volume.

Not the right fit for

SMB teams that want $49 company ID
Person-level US identification (use RB2B)
Recruiting desks that do not run a website GTM motion

Pros and cons

Common Room

Public $2,500/mo Essential
Community plus product plus CRM signals
Named GTM connectors plus MCP

Five-figure annual commitment
Wrong product for TA-only visitor ID
No free trial advertised

Factors.ai

Lite $199/mo after a no-card trial
Intent plus visitor ID plus attribution
HubSpot, Salesforce, Slack, Teams named

Not $0 for production use
Company-level, not RB2B person-level
Overkill for a recruiting marketing site with no GTM team

What each one costs

Common Room

$2,500/mo

Essential is listed at $2,500/mo billed annually (5 seats, up to 100k contacts, RoomieAI and Prospector credits). Advanced and Enterprise are custom with higher seats, contacts, and credits. MCP and core CRM/SEP/Slack integrations are included on every plan. No public free trial noted.

Checked 8 Sep 2026

Factors.ai

$199/mo

Checked 18 Sep 2026

Common questions

Is Common Room cheaper than Factors.ai?

Factors.ai starts lower, at $199/mo against $2,500/mo for Common Room. That is the entry plan on each side, so the real number depends on seats and the tier you land on.

Can you try Common Room or Factors.ai for free?

Factors.ai carries a free tier on our listing. Factors.ai offers a free trial.

Does Common Room or Factors.ai have an MCP server?

Common Room ships a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 8 Sep 2026. Confirm current terms on the vendor site. Spot an error?