Head to head

Clay vs SyncGTM

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Clay

$167/mo Free tier 14 day free trial

Waterfall enrichment plus Claygent research columns for GTM and recruiting list work. Free plan exists; paid starts around $167/mo, with a 14-day trial.

Where Clay fits

  • Sourcers building enriched spreadsheets
  • Teams chaining many data vendors
  • Desks that want Claygent research columns
  • RevOps pushing clean rows to a sequencer or ATS

SyncGTM

$49/mo Free tier

GTM automation table with waterfall email and phone enrichment, signals and AI research. Free plan available; Solo is $49/mo or $529/yr.

Where SyncGTM fits

  • GTM engineers replacing a Clay-style table
  • Desks that want waterfall email and phone on one bill
  • Teams pushing lists to Instantly, Smartlead, or HubSpot
  • Reps who will enrich from Claude via MCP

At a glance

DetailClaySyncGTM
Starting price$167/mo$49/mo
Free tier✓Yes✓Yes
Free trial14 day free trialNot on record
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underLead generation, OutreachEmail finders, Lead generation, Outreach

Where they pull apart

Clay

Stands out: 150+ provider waterfall plus Claygent on every row, with MCP and API.

Watch out: Not a sender. Paid plans start at about $167/mo, with Launch from $185/mo, and credit burn adds up.

Not the right fit for

  • Teams that need Clay to send the email
  • Buyers who want a cheap single-finder

SyncGTM

Stands out: One credit meter for waterfall email and phone, plus a hosted MCP for Claude, ChatGPT, and Cursor.

Watch out: A mobile number costs 12 credits versus 1 for an email. Lower plans cap team members, rows per table and monthly searches.

Not the right fit for

  • Buyers who need unlimited mobiles on a cheap seat
  • Recruiters looking for an ATS, not a GTM table

Pros and cons

Clay

  • Public start at $167/mo
  • 14-day trial documented
  • Waterfall plus Claygent in one table
  • Does not send mail; you still need a sequencer
  • Launch tier costs more, from $185/mo
  • Credit burn is easy to underestimate

SyncGTM

  • Free start; Solo from $49/mo
  • Waterfall email and phone on one meter
  • MCP plus API key, webhooks, and HTTP
  • Mobile numbers cost 12 credits each
  • Solo caps team size at two members
  • Row and search limits on lower plans

What each one costs

Clay

$167/mo

Free plan, paid from ~$167/mo. Confirm current terms on the vendor site.

Checked 7 Sep 2026

SyncGTM

$49/mo

Free plan available. Solo $49/mo ($529/yr), Growth $99/mo ($1,069/yr), Pro $249/mo ($2,689/yr), Business $649/mo ($7,009/yr); yearly saves 10%. Enterprise custom. 1 email = 1 credit, 1 mobile = 12 credits; unused credits roll over. Top-ups from ~$100 for 2,000 credits. Confirm current terms on syncgtm.com/pricing.

Checked 20 Sep 2026

Common questions

Is Clay cheaper than SyncGTM?
SyncGTM starts lower, at $49/mo against $167/mo for Clay. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Clay or SyncGTM for free?
Clay and SyncGTM carry a free tier on our listing. Clay offers a 14 day free trial.
Does Clay or SyncGTM have an MCP server?
Clay and SyncGTM ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?