Torch

Leadership coaching with senior coaches, the Spark AI agent and 360 feedback measurement.

Quote-based pricing

LearningPerformanceSuccession & internal mobility

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Bottom line

Torch is a leadership coaching platform for mid-market and enterprise talent teams that want coaching tied to their own strategy. It is quote-only, with no public prices or trial. Spark AI simulations and before-and-after 360s give it a measurement angle that plain coaching marketplaces lack.

Stands out for: Every Torch engagement starts by turning your strategy into a set of leadership capacities, then anchors a 360, coaching and the Spark AI agent to them, with a closing 360 on the same instrument. Its network of about 350 coaches is senior, and Torch says many hold doctoral qualifications in psychology or therapy.

Watch out for: Torch does not publish prices or offer a trial, so budgets depend on a scoped quote. Integrations are limited to Slack, Zoom and SAML single sign-on, with no public API.

Overview

Torch organizes its product into three parts: change coaching, the Spark AI agent and organizational intelligence. Coaching runs 1:1, in groups or as team engagements, with manager alignment meetings and colleague feedback built in. Spark, strengthened by Torch's 2025 acquisition of Praxis Labs, offers adaptive simulations for high-stakes conversations and can be used alone or between coaching sessions.

Program managers get reports on engagement, coaching themes, coach satisfaction and impact, plus Torch 360 results rolled up by leadership capacity. Torch says it never records sessions or shares transcripts, only anonymized trends. Customers named on its site include Airbnb, Reddit and Tripadvisor.

Who it's for

Best for

  • Mid-market and enterprise talent teams developing managers and executives
  • Companies going through AI adoption, restructuring or mergers
  • HR teams that need 360-based proof of behavior change
  • Programs that mix 1:1, group and AI coaching

Not ideal for

  • Organizations wanting a very large global coach pool in many languages
  • Buyers who need a public API or HRIS integration

Key features

Change coaching. 1:1, team and group coaching from senior coaches with at least five years of experience.

Spark AI agent. Adaptive simulations let leaders rehearse hard conversations and get feedback between sessions.

Torch 360. A baseline 360 assessment and a closing reassessment measure behavior change on the same instrument.

Org intelligence. Dashboards aggregate anonymized coaching themes against your leadership capacities.

AI features

What the AI doesPlan
Spark AI agent runs adaptive simulations of difficult leadership conversations with real-time feedback Spark AI Agent
Spark gives on-demand guidance and lets users share insights with their coach Spark AI Agent
AI-generated analysis of anonymized coaching themes in organizational intelligence dashboards Enterprise coaching

Only features named in the vendor's own documentation. Anything sold separately is marked as an add-on.

Pricing

Starting price Sales-quoted
Free tier

Torch does not publish pricing. Its own comparison page says pricing is enterprise-quoted, based on seat count, contract length and the mix of 1:1 coaching, group coaching and Spark AI access. No free trial is listed. Confirm current terms on the vendor site.

Checked 19 Sep 2026. Vendors change prices without notice.

See current pricing on Torch (opens in a new tab)

Is Torch expensive?

Torch does not publish a price. It is one of 14 quote-based tools among the 17 learning tools in our directory. 0 have a free tier, and those with a public price typically start around $8 a month.

  • 14 quote-based
  • 0 free tier
  • 3 public price

Worked out automatically from every learning listing, so it updates as the directory changes.

Pros and cons

Pros

  • Coaching and AI tied to your own leadership capacities
  • Before-and-after 360s measure behavior change
  • Spark AI simulations extend practice beyond coaching sessions

Cons

  • No published pricing or trial
  • Small integration list and no public API
  • Coach network is smaller than global coaching marketplaces

Integrations

Slack Zoom SAML single sign-on

From the vendor's own site (opens in a new tab).

How Torch compares

See all Torch alternatives, with what each one does differently and a head to head for every pairing.

ToolFree tierFromMCPAPICompare
Torch (this tool) Sales-quoted
BetterUp BetterUp adds a workforce-wide AI coach with a free Grow trial and an official MCP server, beyond Torch's leadership focus. Sales-quoted Compare
CoachHub CoachHub has 3,500+ coaches in 80+ languages, better for multinationals than Torch's smaller senior coach network. Sales-quoted Compare
Culture Amp Culture Amp runs engagement surveys and performance reviews rather than coaching, useful if the goal is measurement across all staff. Sales-quoted Compare
Lattice Lattice covers performance reviews, goals and engagement in software, without human coaches. $4/seat/mo Compare
BetterUp

Sales-quoted MCP API

BetterUp adds a workforce-wide AI coach with a free Grow trial and an official MCP server, beyond Torch's leadership focus.

CoachHub

Sales-quoted

CoachHub has 3,500+ coaches in 80+ languages, better for multinationals than Torch's smaller senior coach network.

Culture Amp

Sales-quoted MCP API

Culture Amp runs engagement surveys and performance reviews rather than coaching, useful if the goal is measurement across all staff.

Lattice

$4/seat/mo MCP API

Lattice covers performance reviews, goals and engagement in software, without human coaches.

Frequently asked questions

What is Torch?
Leadership coaching with senior coaches, the Spark AI agent and 360 feedback measurement. Torch is a leadership coaching platform that pairs senior ICF coaches with its Spark AI agent and an organizational intelligence layer. Torch is listed under Learning, Performance and Succession & internal mobility in the Work Insiders directory.
Is Torch free?
No. Torch is priced by quote — contact their sales team for pricing.
Does Torch have an MCP server or API?
No. Torch does not currently list an MCP server or a public API.
What are alternatives to Torch?
Torch alternatives worth comparing are BetterUp, CoachHub, Culture Amp and Lattice. The comparison table above shows free tier, starting price, MCP and API side by side.