Gupy
ATS widely used in Latin America.
Quote-based pricing API
Bottom line
Brazilian HR platform covering recruiting, admission, training and engagement, with AI screening and WhatsApp hiring. Quote-based.
Stands out for: Candidates can move through hiring by WhatsApp, and screening ranks applicants against each job.
Watch out for: Gupy is built for the Brazilian market, with a Portuguese site and local processes. Pricing is sales-quoted with no USD price list.
Overview
Gupy is a Brazilian HR platform that started in recruiting and now covers the wider employee journey. The recruiting product includes job promotion, AI screening that ranks candidates for each role, and hiring through WhatsApp. Other modules handle admission paperwork with document checks, gamified training, engagement and turnover prediction, and performance reviews. A public API and webhooks let other systems connect.
Teams pick Gupy when most hiring happens in Brazil and speed matters. The vendor says it works with more than 4,000 companies in Brazil and has a large local candidate base. Pricing is quote-based: the site asks for a demo, and there is no self-serve plan or USD price. Expect the quote to depend on modules and hiring volume.
Who it's for
Best for
- Employers hiring in Brazil at volume
- HR teams that want recruiting and admission in one suite
- Companies hiring hourly staff through WhatsApp
- Teams adding training and engagement later
Not ideal for
- US-only employers
- Buyers who need a published price
Key features
ATS. Applicant tracking for jobs, candidates, and stages.
Latin America. Latin America hiring and employment coverage.
API. Documented API for jobs, candidates, and stage sync.
Pricing
Sales-quoted. No public rate card on the vendor site. Gupy sells through demos, and pricing depends on the modules (recruiting, admission, training, engagement) and hiring volume. Confirm current terms on the vendor site.
Checked 4 Nov 2026. Vendors change prices without notice.
Is Gupy expensive?
Gupy does not publish a price. It is one of 97 quote-based tools among the 204 ATS tools in our directory. 26 have a free tier, and those with a public price typically start around $80 a month.
- 97 quote-based
- 26 free tier
- 92 public price
Worked out automatically from every ATS listing, so it updates as the directory changes.
Pros and cons
Pros
- Hiring by WhatsApp
- Recruiting, admission and training in one suite
- Public API and webhooks
Cons
- Built for Brazil, not the US
- Site and support mainly in Portuguese
- No public pricing
See every recruiting tool that works with Gupy, with a source link for each connector.
What's new at Gupy
No updates logged yet. Follow Gupy and we will email you when it announces something new or its starting price changes.
Follow Gupy
Get an email when Gupy ships a new feature, posts release notes or changes its starting price. Only when something changes, and you can stop in one click.
How Gupy compares
See all Gupy alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| Gupy (this tool) | – | Sales-quoted | – | ✓ | |
| | – | Sales-quoted | ✓ | ✓ | Compare |
| | – | Sales-quoted | – | ✓ | Compare |
| | – | $299/mo | ✓ | ✓ | Compare |
| | – | Sales-quoted | – | ✓ | Compare |
Sales-quoted MCP API
US-focused enterprise ATS if Brazil is not your main market.
Sales-quoted API
ATS plus recruiting CRM for US and global teams.
Your next step
Shortlisting Gupy?
Still deciding? Ask an AI assistant about Gupy.
ChatGPT (opens in a new tab)Claude (opens in a new tab)Grok (opens in a new tab)
Frequently asked questions
What is Gupy?
Is Gupy free?
Does Gupy have an MCP server or API?
What are alternatives to Gupy?
Is Gupy your product? Add the Listed on Work Insiders badge
Put this on your site so buyers can read an independent write up. It links to this page.
More about the badge: workinsiders.com/badge. Something wrong in this listing? Tell us.