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SDR Job Description Template (Free, 2027)
A free sales development representative (SDR) job description template: prospecting, outbound activity, qualification and meeting targets, with an on target earnings section. Copy, download as Word or print.
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Free template
- Copy it, download it as a Word file or print it
- Duties, requirements and FAQ
- Written by recruiters
Quick answer: An SDR (sales development representative) job description should state the target buyer, the outbound channels the rep will use, the meeting or pipeline target, how leads are handed to account executives, the on target earnings split and the promotion path to AE. SDR candidates are often early in their careers, so the path up matters as much as the pay.
Use this for an SDR or BDR hire. Be specific about activity and meeting targets so candidates know what a normal week looks like.
Sales development representative (SDR) job description
About the role
[Company] is hiring a sales development representative to start conversations with [buyer] at [type of companies] and book qualified meetings for our account executives.
Location: [on site, hybrid or remote]. Reports to: [SDR manager or sales manager].
What you will do
- Research target accounts and find the right contacts
- Prospect by email, phone and LinkedIn using our sales engagement tools
- Follow up on inbound leads quickly and qualify them
- Book [number] qualified meetings per [month] for account executives
- Log activity and notes accurately in the CRM
- Share what you hear from prospects with sales and marketing
What you bring
- [0 to 2] years of sales, customer service or other customer facing experience
- Clear writing and confidence on the phone
- Resilience: you can hear no often and keep going
- Curiosity about how businesses buy
- Organization and comfort with daily activity targets
Nice to have
- Experience with [CRM] or sales engagement tools
- Experience selling to [buyer or industry]
Compensation
On target earnings: [$], with a base salary of [$ to $] and [monthly / quarterly] variable pay tied to qualified meetings or pipeline. Typical promotion to account executive after [number] months for reps who hit target.
How to apply
Apply at [link]. Write two lines on how you would start a conversation with [buyer].
Free from Work Insiders. Edit it to fit your team.
What does an SDR do?
An SDR creates sales pipeline. They research accounts, reach out by email, phone and LinkedIn, qualify interest and book meetings for account executives. SDRs are usually measured on qualified meetings or pipeline created, not closed revenue.
SDR vs BDR: is there a difference?
Companies use the titles differently. Some use SDR for inbound and BDR for outbound, others use them interchangeably. Say in the job description whether the role is inbound, outbound or both.
Which tools will an SDR use?
Most SDR teams use a CRM, an email finder and a sales engagement tool to run sequences, plus LinkedIn. Our directory compares email finders, outreach tools and LinkedIn tools with real prices.
Frequently asked questions
What does an SDR do?
Researches target accounts, prospects by email, phone and LinkedIn, qualifies leads and books meetings for account executives.
What experience does an SDR need?
Many SDR roles are entry level and ask for zero to two years of customer facing experience, plus strong writing and phone skills.
How are SDRs paid?
Usually a base salary plus variable pay tied to qualified meetings or pipeline. Put the on target earnings and split in the job description.
What is the career path for an SDR?
Most SDRs aim for an account executive role, often within 12 to 18 months, or move into SDR management.
Written by recruiters at Work Insiders. Updated November 4, 2026. How we make money.