Compare/Head to head

Clay vs Rox

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Clay

$185/mo Free tier 14 day free trial

Waterfall enrichment plus Claygent research columns for GTM and recruiting list work. Free plan exists; paid Launch starts at $185/mo, with a 14-day trial.

Where Clay fits

  • Sourcers building enriched spreadsheets
  • Teams chaining many data vendors
  • Desks that want Claygent research columns
  • RevOps pushing clean rows to a sequencer or ATS

Rox

$100/mo Free trial

Rox sells AI revenue agents on usage-based Agent Actions, with Individual from $100/mo and a free start path.

Where Rox fits

  • Solo AEs who want account research and outbound without a data-seat stack
  • Small sales teams that need shared pipeline agents and CRM writeback
  • Outbound orgs that prefer paying for agent work over enrichment credits
  • RevOps teams already on Salesforce or HubSpot that want agent logs they can audit

At a glance

DetailClayRox
Starting price$185/mo$100/mo
Free tier✓Yes–No
Free trial14 day free trialYes
MCP server✓Yes–No
Public API✓Yes–No
Listed underLead generation, OutreachEmail finders, Lead generation, Outreach

Where they pull apart

Clay

Stands out: 150+ provider waterfall plus Claygent on every row, with MCP and API.

Watch out: Not a sender. Paid plans start at $185/mo on Launch, CRM sync needs Growth from $495/mo, and credit burn adds up.

Not the right fit for

  • Teams that need Clay to send the email
  • Buyers who want a cheap single-finder

Rox

Stands out: Teams starts at $255/mo for the whole team, with multi-user workspaces and CRM writeback, instead of per-rep seat licenses.

Watch out: Unused Agent Actions expire at the end of the billing cycle, and hitting the cap pauses new tasks until renewal or an early reset on paid plans.

Not the right fit for

  • Enterprises that need SAML, SCIM, and warehouse sync without talking to sales
  • Teams that want unused monthly credits to roll over

Pros and cons

Clay

  • Free plan, then Launch from $185/mo
  • 14-day trial documented
  • Waterfall plus Claygent in one table
  • Does not send mail; you still need a sequencer
  • CRM sync needs Growth, from $495/mo
  • Credit burn is easy to underestimate

Rox

  • Public Individual and Teams rates instead of a closed enterprise-only card
  • Unlimited seats on Teams, so extra reps do not add license lines
  • Salesforce and HubSpot sync plus Slack delivery for agent output
  • Enterprise security and warehouse features are sales-quoted only
  • Action overages are not a simple self-serve top-up on every plan
  • The product is a revenue agent, not a classic contact database you can export at will

What each one costs

Clay

$185/mo

Free plan with 100 Data Credits and 500 Actions a month. Launch starts at $185 a month (2,500 Data Credits, 15,000 Actions, job change and signal tracking). Growth starts at $495 a month (6,000 Data Credits, 40,000 Actions) and adds CRM sync, HTTP API and webhooks. Enterprise is custom with an annual commitment. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Rox

$100/mo

Individual starts at $100/mo for one user. Teams starts at $255/mo for the whole team, with multi-user workspaces and CRM writeback. Enterprise is contact sales and adds warehouse sync, SAML, SCIM, and SSO. Work is metered in Agent Actions allotted monthly. You can try Rox for free, then upgrade. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Clay cheaper than Rox?
Rox starts lower, at $100/mo against $185/mo for Clay. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Clay or Rox for free?
Clay carries a free tier on our listing. Clay offers a 14 day free trial. Rox offers a free trial.
Does Clay or Rox have an MCP server?
Clay ships a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?