Compare/Head to head

Armada vs Openmart

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Armada

Quote-based

Armada is a cold email platform for agencies whose clients sell to local businesses, combining Google Business Profile lead sourcing, owner discovery and sending across your own mailboxes. It is in early access with pricing set on a call, so treat it as a young product.

Where Armada fits

  • Lead generation agencies selling to local businesses
  • Agencies running cold email for several clients
  • Teams that already own many sending mailboxes
  • Outbound teams that follow email with phone calls

Openmart

$149/mo

For recruiters who place into local businesses such as dental offices, clinics, veterinary practices or trades firms: Openmart finds those businesses by category and area and gives you the owner's email and phone. Free to search; exports from $149/mo.

Where Openmart fits

  • Healthcare, dental, veterinary and trades recruiters selling to independent practices and owner-run firms
  • Agencies building BD lists by city and business category
  • Teams that already run Clay and want local-business data in it

At a glance

DetailArmadaOpenmart
Starting priceQuote-based$149/mo
Free tier–No–No
MCP server–No–No
Public API✓Yes✓Yes
Listed underLead generation, Deliverability, OutreachLead generation, Email finders

Where they pull apart

Armada

Stands out: It sources leads from Google Business Profiles and company websites instead of a LinkedIn-shaped database, which suits trades, clinics and shops, and every owner contact carries a confidence level. It also adds a phone caller queue and per-client portals on top of the sending, with no markup on sends because you use your own inboxes.

Watch out: Pricing is not published and the product is in early access, with no outside reviews yet. You need your own Google Workspace, Microsoft 365 or SMTP mailboxes unless you buy the Done for you service, and it is aimed at local business prospects rather than corporate or recruiting targets.

Not the right fit for

  • Recruiters prospecting corporate hiring managers
  • Buyers who want a published price
  • Teams with no sending inboxes of their own

Openmart

Stands out: Owner-level contacts for businesses the big B2B databases barely cover. Its database holds 50M+ local businesses in 500+ categories across 16 markets, each with 40+ fields including Google ratings, number of locations and hiring signals, so you can filter to dental practices with two or more locations in one city and pull each owner's phone.

Watch out: It is built for selling to local businesses, not for recruiting: there are no candidate profiles and no ATS or recruiting CRM sync, only Clay. Owner phones cost 8 credits each, so Starter's 5,000 credits cover roughly 625 phones a month, and team seats need Pro at $299/mo.

Not the right fit for

  • Recruiters targeting mid-market or enterprise companies
  • Candidate sourcing

Pros and cons

Armada

  • Local business lead sourcing built in
  • No markup on sends
  • Agency workspaces and client portal
  • No published pricing
  • Early access product
  • Needs your own sending inboxes

Openmart

  • Owner emails and direct phones for small businesses
  • Free plan with no card
  • Filters by category, location, rating and number of locations
  • API and Clay integration
  • Owner phones are expensive at 8 credits each
  • No recruiting CRM or ATS integration
  • Team seats only from the $299 Pro plan

What each one costs

Armada

Quote-based

Armada is in early access and does not publish prices; Solo (one company workspace) and Agency (unlimited client workspaces, client portal, roles) are both priced on a short call, and early access customers get locked-in rates. A Done for you service, where Armada's team sets up domains and inboxes, builds lists, writes copy and runs replies, is custom priced. There is no per-email or per-lead charge because sends go through mailboxes you already pay for. Confirm current terms on the vendor site.

Checked 29 Oct 2026

Openmart

$149/mo

Free lets you search the 50M+ business database and save leads with no card. Starter is $149/mo ($105/mo billed annually) for 5,000 credits and up to 20k saved accounts; Pro is $299/mo ($209/mo annually) for 10,000 credits, up to 70k accounts and 3 seats; Enterprise is quoted. A business email costs 0.3 credits, an owner email 3 and an owner phone 8, basic business details export free, and paid-plan credits roll over. Confirm current terms on the vendor site.

Checked 28 Sep 2026

Common questions

Can you try Armada or Openmart for free?
Neither carries a free tier on our listing.

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Editorial listings, never paid rankings. Prices checked 29 Oct 2026. Confirm current terms on the vendor site. Spot an error?