Compare/Head to head

Apollo vs SendSpark

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Apollo

$49/user/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free plan and paid plans from $49 per seat a month billed annually.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

SendSpark

$49/mo 7 day free trial

SendSpark personalizes one recorded video into many with AI names, voice, and dynamic backgrounds. Solo is $49/month for one seat and 100 dynamic video minutes. Annual billing is advertised at up to 40 percent off. A 7-day trial is in the terms.

Where SendSpark fits

  • Recruiters sending personalized video follow-ups from Gmail or Outlook
  • Solo senders who can live on 100 dynamic minutes at $49/mo
  • Sales and TA teams that need Salesforce, API, and MCP on Growth and up
  • Desks that want AI lip-sync name reads without filming every prospect

At a glance

DetailApolloSendSpark
Starting price$49/user/mo$49/mo
Free tier✓Yes–No
Free trialYes7 day free trial
MCP server✓Yes–No
Public API✓Yes–No
Listed underEmail finders, Lead generation, OutreachOutreach, Recruitment marketing
Capterra4.5 from 398 reviews4.6 from 88 reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

SendSpark

Stands out: AI name personalization and dynamic backgrounds sit on Solo. Growth at $99/month (3 seats, 250 minutes) adds Salesforce-class integrations, API, webhooks, multiple AI variables, agentic workflows, and MCP. MCP endpoint is documented at help.sendspark.com/mcp/overview.

Watch out: Solo does not include MCP, API, or Salesforce. Extra dynamic minutes are $0.39 each on Solo. Extra seats are $49/month on Solo. Do not treat the 40 percent annual banner as the list price.

Not the right fit for

  • Teams that only need a cheap cold-email sequencer with no video
  • Buyers who need MCP or API on the cheapest plan

Pros and cons

Apollo

  • Free plan, then Basic at $49 per seat a month billed annually
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

SendSpark

  • Published Solo at $49/mo with AI name personalization included
  • MCP and API from Growth up, with a vendor MCP overview
  • Capterra 4.6 from 88 reviews
  • Solo caps at 100 dynamic minutes and basic integrations
  • MCP and Salesforce wait for Growth at $99/mo
  • Annual 40 percent off is a toggle, not the list price used here

What each one costs

Apollo

$49/user/mo

Apollo has a free plan with 900 credits per seat a year, granted monthly. Basic is $49 per seat a month billed annually, with 30,000 credits per seat a year granted upfront and a 14-day trial; annual billing saves 24% against monthly. Higher plans are listed on the same page. Confirm current terms on the vendor site.

Checked 4 Nov 2026

SendSpark

$49/mo

Solo is $49 per month for 1 seat and 100 dynamic video minutes. Growth is $99 (3 seats, 250 minutes), Team $299 (10 seats, 1,000 minutes), Business $699 (25 seats, 3,000 minutes). Extra seats and extra minutes are billed on top. Annual billing advertises up to 40 percent off. MCP, API, and Salesforce-class integrations start on Growth. A 7-day trial is described in the terms. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Apollo cheaper than SendSpark?
Apollo starts lower, at $49/user/mo against $49/mo for SendSpark. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Apollo or SendSpark for free?
Apollo carries a free tier on our listing. Apollo offers a free trial. SendSpark offers a 7 day free trial.
Does Apollo or SendSpark have an MCP server?
Apollo ships a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?