Head to head

Apollo vs Salesloft

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Apollo

$49/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free tier and paid plans from around $49/mo.

Where Apollo fits

Outbound recruiting and sales on one database
Teams that want free-tier access to start
Desks that need sequences next to the data
Consumers of the Apollo graph via MCP or API

Salesloft

Sales-quoted

Sales engagement and revenue orchestration platform for cadences, calling and forecasting. Quote-based; pricing comes from sales.

Where Salesloft fits

Enterprise SDR and AE teams running multi-channel cadences
Revenue orgs standardized on Salesforce
Enablement teams that want coaching beside sequences
Teams that want AI assistants reading live pipeline data

At a glance

Detail	Apollo	Salesloft
Starting price	$49/mo	Sales-quoted
Free tier	✓Yes	–No
Free trial	Yes	Not on record
MCP server	✓Yes	✓Yes
Public API	✓Yes	✓Yes
Listed under	Email finders, Lead generation, Outreach	Outreach
Capterra	4.5 from 398 reviews	Not enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

Buyers who need enterprise-class intent and org charts
Teams that want an ATS

Salesloft

Stands out: Cadences, dialer, conversation intelligence and Clari forecasting on one platform, with an MCP server for Claude and ChatGPT.

Watch out: No public seat price or self-serve checkout. Expect an annual contract and an implementation project.

Not the right fit for

SMBs that need a published per-seat checkout
Recruiters looking for an ATS or sourcing database

Pros and cons

Apollo

Free tier, then a roughly $49/mo paid start
Database plus sequences in one login
MCP and Chrome extension

Data quality varies by segment
Less depth on intent than enterprise vendors
Credit model needs watching

Salesloft

Cadences, dialer and coaching in one suite
MCP server for Claude and ChatGPT
Public REST API for the core platform

Quote-only, no public seat price
Not a recruiting ATS or contact database
Annual contracts and setup work expected

What each one costs

Apollo

$49/mo

Free, paid from ~$49/mo. Confirm current pricing on the vendor site.

Checked 7 Sep 2026

Salesloft

Sales-quoted

Sales-quoted. No public rate card on the vendor site. Seat counts and packaging are set with sales, typically on an annual contract. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Can you try Apollo or Salesloft for free?

Apollo carries a free tier on our listing. Apollo offers a free trial.

Does Apollo or Salesloft have an MCP server?

Apollo and Salesloft ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All Salesloft alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?