Compare/Head to head

Apollo vs Salesloft

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Apollo

$49/user/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free plan and paid plans from $49 per seat a month billed annually.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

Salesloft

Sales-quoted

Sales engagement and revenue orchestration platform for cadences, calling and forecasting. Quote-based; pricing comes from sales.

Where Salesloft fits

  • Enterprise SDR and AE teams running multi-channel cadences
  • Revenue orgs standardized on Salesforce
  • Enablement teams that want coaching beside sequences
  • Teams that want AI assistants reading live pipeline data

At a glance

DetailApolloSalesloft
Starting price$49/user/moSales-quoted
Free tier✓Yes–No
Free trialYesNot on record
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underEmail finders, Lead generation, OutreachOutreach
Capterra4.5 from 398 reviewsNot enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

Salesloft

Stands out: Cadences, dialer, conversation intelligence and Clari forecasting on one platform, with an MCP server for Claude and ChatGPT.

Watch out: No public seat price or self-serve checkout. Expect an annual contract and an implementation project.

Not the right fit for

  • SMBs that need a published per-seat checkout
  • Recruiters looking for an ATS or sourcing database

Pros and cons

Apollo

  • Free plan, then Basic at $49 per seat a month billed annually
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

Salesloft

  • Cadences, dialer and coaching in one suite
  • MCP server for Claude and ChatGPT
  • Public REST API for the core platform
  • Quote-only, no public seat price
  • Not a recruiting ATS or contact database
  • Annual contracts and setup work expected

What each one costs

Apollo

$49/user/mo

Apollo has a free plan with 900 credits per seat a year, granted monthly. Basic is $49 per seat a month billed annually, with 30,000 credits per seat a year granted upfront and a 14-day trial; annual billing saves 24% against monthly. Higher plans are listed on the same page. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Salesloft

Sales-quoted

Sales-quoted. No public rate card on the vendor site. Seat counts and packaging are set with sales, typically on an annual contract. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Can you try Apollo or Salesloft for free?
Apollo carries a free tier on our listing. Apollo offers a free trial.
Does Apollo or Salesloft have an MCP server?
Apollo and Salesloft ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?