Compare/Head to head

Apollo vs Rox

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Apollo

$49/user/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free plan and paid plans from $49 per seat a month billed annually.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

Rox

$100/mo Free trial

Rox sells AI revenue agents on usage-based Agent Actions, with Individual from $100/mo and a free start path.

Where Rox fits

  • Solo AEs who want account research and outbound without a data-seat stack
  • Small sales teams that need shared pipeline agents and CRM writeback
  • Outbound orgs that prefer paying for agent work over enrichment credits
  • RevOps teams already on Salesforce or HubSpot that want agent logs they can audit

At a glance

DetailApolloRox
Starting price$49/user/mo$100/mo
Free tier✓Yes–No
Free trialYesYes
MCP server✓Yes–No
Public API✓Yes–No
Listed underEmail finders, Lead generation, OutreachEmail finders, Lead generation, Outreach
Capterra4.5 from 398 reviewsNot enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

Rox

Stands out: Teams starts at $255/mo for the whole team, with multi-user workspaces and CRM writeback, instead of per-rep seat licenses.

Watch out: Unused Agent Actions expire at the end of the billing cycle, and hitting the cap pauses new tasks until renewal or an early reset on paid plans.

Not the right fit for

  • Enterprises that need SAML, SCIM, and warehouse sync without talking to sales
  • Teams that want unused monthly credits to roll over

Pros and cons

Apollo

  • Free plan, then Basic at $49 per seat a month billed annually
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

Rox

  • Public Individual and Teams rates instead of a closed enterprise-only card
  • Unlimited seats on Teams, so extra reps do not add license lines
  • Salesforce and HubSpot sync plus Slack delivery for agent output
  • Enterprise security and warehouse features are sales-quoted only
  • Action overages are not a simple self-serve top-up on every plan
  • The product is a revenue agent, not a classic contact database you can export at will

What each one costs

Apollo

$49/user/mo

Apollo has a free plan with 900 credits per seat a year, granted monthly. Basic is $49 per seat a month billed annually, with 30,000 credits per seat a year granted upfront and a 14-day trial; annual billing saves 24% against monthly. Higher plans are listed on the same page. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Rox

$100/mo

Individual starts at $100/mo for one user. Teams starts at $255/mo for the whole team, with multi-user workspaces and CRM writeback. Enterprise is contact sales and adds warehouse sync, SAML, SCIM, and SSO. Work is metered in Agent Actions allotted monthly. You can try Rox for free, then upgrade. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Apollo cheaper than Rox?
Apollo starts lower, at $49/user/mo against $100/mo for Rox. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Apollo or Rox for free?
Apollo carries a free tier on our listing. Apollo offers a free trial. Rox offers a free trial.
Does Apollo or Rox have an MCP server?
Apollo ships a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?