Head to head

Apollo vs Rox

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Apollo

$49/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free tier and paid plans from around $49/mo.

Where Apollo fits

Outbound recruiting and sales on one database
Teams that want free-tier access to start
Desks that need sequences next to the data
Consumers of the Apollo graph via MCP or API

Rox

$100/mo Free tier Free trial

Rox sells AI revenue agents on usage-based Agent Actions, with Individual at $100/mo for 10,000 actions and a free start path.

Where Rox fits

Solo AEs who want account research and outbound without a data-seat stack
Small sales teams that need shared pipeline agents and CRM writeback
Outbound orgs that prefer paying for agent work over enrichment credits
RevOps teams already on Salesforce or HubSpot that want agent logs they can audit

At a glance

Detail	Apollo	Rox
Starting price	$49/mo	$100/mo
Free tier	✓Yes	✓Yes
Free trial	Yes	Yes
MCP server	✓Yes	–No
Public API	✓Yes	–No
Listed under	Email finders, Lead generation, Outreach	Email finders, Lead generation, Outreach
Capterra	4.5 from 398 reviews	Not enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

Buyers who need enterprise-class intent and org charts
Teams that want an ATS

Rox

Stands out: Teams is $255/mo for 15,000 actions and unlimited seats, with CRM writeback, instead of per-rep seat licenses.

Watch out: Unused Agent Actions expire at the end of the billing cycle, and hitting the cap pauses new tasks until renewal or an early reset on paid plans.

Not the right fit for

Enterprises that need SAML, SCIM, and warehouse sync without talking to sales
Teams that want unused monthly credits to roll over

Pros and cons

Apollo

Free tier, then a roughly $49/mo paid start
Database plus sequences in one login
MCP and Chrome extension

Data quality varies by segment
Less depth on intent than enterprise vendors
Credit model needs watching

Rox

Public Individual and Teams rates instead of a closed enterprise-only card
Unlimited seats on Teams, so extra reps do not add license lines
Salesforce and HubSpot sync plus Slack delivery for agent output

Enterprise security and warehouse features are sales-quoted only
Action overages are not a simple self-serve top-up on every plan
The product is a revenue agent, not a classic contact database you can export at will

What each one costs

Apollo

$49/mo

Free, paid from ~$49/mo. Confirm current pricing on the vendor site.

Checked 7 Sep 2026

Rox

$100/mo

Individual is $100/mo with 10,000 Agent Actions. Teams is $255/mo with 15,000 actions, unlimited seats, and CRM writeback. Enterprise is contact sales and adds warehouse sync, SAML, SCIM, and SSO. Unused actions expire each cycle. Signup starts free. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Apollo cheaper than Rox?

Apollo starts lower, at $49/mo against $100/mo for Rox. That is the entry plan on each side, so the real number depends on seats and the tier you land on.

Can you try Apollo or Rox for free?

Apollo and Rox carry a free tier on our listing. Apollo offers a free trial. Rox offers a free trial.

Does Apollo or Rox have an MCP server?

Apollo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All Rox alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?