Compare/Head to head

Apollo vs LinkedIn Sales Navigator

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Apollo

$49/user/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free plan and paid plans from $49 per seat a month billed annually.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

LinkedIn Sales Navigator

$119.99/mo Free trial

LinkedIn Sales Navigator is LinkedIn's sales prospecting SKU, not Recruiter. Core is $119.99/mo per licence, or $1,079.88/year ($89.99/mo). Every plan includes 50 InMail credits per month.

Where LinkedIn Sales Navigator fits

  • Individual sellers who need LinkedIn-native lead search and 50 InMails on Core at $119.99/mo
  • Sales teams that want Account IQ and Lead IQ plus shared billing on Advanced
  • Orgs already on Salesforce or HubSpot that will quote Advanced Plus for CRM sync
  • Prospectors who live inside LinkedIn and will pair a separate enrichment tool for email

At a glance

DetailApolloLinkedIn Sales Navigator
Starting price$49/user/mo$119.99/mo
Free tier✓Yes–No
Free trialYesYes
MCP server✓Yes–No
Public API✓Yes–No
Listed underEmail finders, Lead generation, OutreachEmail finders, LinkedIn, Sourcing
Capterra4.5 from 398 reviews4.6 from 179 reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

LinkedIn Sales Navigator

Stands out: Core is the self-serve search, saved-lead, and alert plan. Advanced adds Account IQ, Lead IQ, team seat management, and centralized billing at $159.99/mo or $1,799.88/year.

Watch out: Sales Navigator does not give you emails or phone numbers. InMail is capped at 50/month on every tier, including Advanced Plus. Advanced Plus CRM writeback is quoted, not printed.

Not the right fit for

  • Recruiters who actually need LinkedIn Recruiter, a different SKU
  • Teams that want emails and direct dials without buying a second data vendor

Pros and cons

Apollo

  • Free plan, then Basic at $49 per seat a month billed annually
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

LinkedIn Sales Navigator

  • Printed Core $119.99/mo and Advanced $159.99/mo on LinkedIn's compare-plans page
  • Annual Core is $1,079.88/year, a 25 percent save versus month-to-month
  • Account IQ and Lead IQ sit on Advanced without a separate add-on SKU
  • No emails or phone numbers in the product, only LinkedIn identity and InMail
  • 50 InMail credits per month on every plan, including Advanced Plus
  • Advanced Plus CRM sync is quote-only

What each one costs

Apollo

$49/user/mo

Apollo has a free plan with 900 credits per seat a year, granted monthly. Basic is $49 per seat a month billed annually, with 30,000 credits per seat a year granted upfront and a 14-day trial; annual billing saves 24% against monthly. Higher plans are listed on the same page. Confirm current terms on the vendor site.

Checked 4 Nov 2026

LinkedIn Sales Navigator

$119.99/mo

Core is US$119.99 per month per licence or US$1,079.88 per year (25 percent off). Advanced is US$159.99 per month or US$1,799.88 per year. Advanced Plus is quoted. All plans include 50 InMail credits per month. CRM writeback to Salesforce, HubSpot, Dynamics, and Oracle is an Advanced Plus feature. A trial is available and requires a card. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Apollo cheaper than LinkedIn Sales Navigator?
Apollo starts lower, at $49/user/mo against $119.99/mo for LinkedIn Sales Navigator. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Apollo or LinkedIn Sales Navigator for free?
Apollo carries a free tier on our listing. Apollo offers a free trial. LinkedIn Sales Navigator offers a free trial.
Does Apollo or LinkedIn Sales Navigator have an MCP server?
Apollo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All LinkedIn Sales Navigator alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?