Compare/Head to head

Apollo vs Freckle

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Apollo

$49/user/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free plan and paid plans from $49 per seat a month billed annually.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

Freckle

$99/mo Free tier

Waterfall enrichment over 40-plus providers. Free forever with 500 rows. Build starts at $99/mo.

Where Freckle fits

  • GTM teams enriching people and companies
  • Operators who want waterfall email and phone finds
  • Teams that need unlimited seats on a cheap plan
  • Analysts running web search inside tables

At a glance

DetailApolloFreckle
Starting price$49/user/mo$99/mo
Free tier✓Yes✓Yes
Free trialYesNot on record
MCP server✓Yes–No
Public API✓Yes✓Yes
Listed underEmail finders, Lead generation, OutreachEmail finders, Lead generation
Capterra4.5 from 398 reviewsNot enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

Freckle

Stands out: Priced on output credits rather than action clicks, with unlimited seats and tables even on Free.

Watch out: Free includes 250 starting credits and 500 rows. HTTP API and bring-your-own keys start on Build. Enterprise is quoted above 500,000 credits.

Not the right fit for

  • Companies that need a documented public API on Free
  • Very large enrich jobs above 500,000 credits

Pros and cons

Apollo

  • Free plan, then Basic at $49 per seat a month billed annually
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

Freckle

  • Free forever with 500 rows
  • Build from $99/mo, unlimited rows
  • Unlimited seats on every plan
  • Free stops at 500 rows
  • HTTP API starts on Build
  • Credit prices vary by provider

What each one costs

Apollo

$49/user/mo

Apollo has a free plan with 900 credits per seat a year, granted monthly. Basic is $49 per seat a month billed annually, with 30,000 credits per seat a year granted upfront and a 14-day trial; annual billing saves 24% against monthly. Higher plans are listed on the same page. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Freckle

$99/mo

Free forever is $0/mo with 500 rows, unlimited seats and tables, and 250 starting credits. Build starts at $99/mo with unlimited rows, HTTP API, and bring-your-own keys. Enterprise is quoted above about 500,000 credits. Credits can roll over and be topped up. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Apollo cheaper than Freckle?
Apollo starts lower, at $49/user/mo against $99/mo for Freckle. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Apollo or Freckle for free?
Apollo and Freckle carry a free tier on our listing. Apollo offers a free trial.
Does Apollo or Freckle have an MCP server?
Apollo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All Freckle alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?