Head to head

Apollo vs Freckle

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Apollo

$49/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free tier and paid plans from around $49/mo.

Where Apollo fits

Outbound recruiting and sales on one database
Teams that want free-tier access to start
Desks that need sequences next to the data
Consumers of the Apollo graph via MCP or API

Freckle

$99/mo Free tier

Waterfall enrichment over 40-plus providers. Free forever with 500 rows. Build starts at $99/mo.

Where Freckle fits

GTM teams enriching people and companies
Operators who want waterfall email and phone finds
Teams that need unlimited seats on a cheap plan
Analysts running web search inside tables

At a glance

Detail	Apollo	Freckle
Starting price	$49/mo	$99/mo
Free tier	✓Yes	✓Yes
Free trial	Yes	Not on record
MCP server	✓Yes	–No
Public API	✓Yes	✓Yes
Listed under	Email finders, Lead generation, Outreach	Email finders, Lead generation
Capterra	4.5 from 398 reviews	Not enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

Buyers who need enterprise-class intent and org charts
Teams that want an ATS

Freckle

Stands out: Priced on output credits rather than action clicks, with unlimited seats and tables even on Free.

Watch out: Free includes 250 starting credits and 500 rows. HTTP API and bring-your-own keys start on Build. Enterprise is quoted above 500,000 credits.

Not the right fit for

Companies that need a documented public API on Free
Very large enrich jobs above 500,000 credits

Pros and cons

Apollo

Free tier, then a roughly $49/mo paid start
Database plus sequences in one login
MCP and Chrome extension

Data quality varies by segment
Less depth on intent than enterprise vendors
Credit model needs watching

Freckle

Free forever with 500 rows
Build from $99/mo, unlimited rows
Unlimited seats on every plan

Free stops at 500 rows
HTTP API starts on Build
Credit prices vary by provider

What each one costs

Apollo

$49/mo

Free, paid from ~$49/mo. Confirm current pricing on the vendor site.

Checked 7 Sep 2026

Freckle

$99/mo

Free forever is $0/mo with 500 rows, unlimited seats and tables, and 250 starting credits. Build starts at $99/mo with unlimited rows, HTTP API, and bring-your-own keys. Enterprise is quoted above about 500,000 credits. Credits can roll over and be topped up. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Apollo cheaper than Freckle?

Apollo starts lower, at $49/mo against $99/mo for Freckle. That is the entry plan on each side, so the real number depends on seats and the tier you land on.

Can you try Apollo or Freckle for free?

Apollo and Freckle carry a free tier on our listing. Apollo offers a free trial.

Does Apollo or Freckle have an MCP server?

Apollo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All Freckle alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?