Compare/Head to head

Apollo vs Dedupe.ly

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Apollo

$49/user/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free plan and paid plans from $49 per seat a month billed annually.

Where Apollo fits

Outbound recruiting and sales on one database
Teams that want free-tier access to start
Desks that need sequences next to the data
Consumers of the Apollo graph via MCP or API

Dedupely merges CRM duplicates for HubSpot, Salesforce, and Pipedrive. Plans are based on synced record count, from $32 a month billed yearly for up to 30,000 records, with unlimited users, merges, and support.

Where Dedupe.ly fits

HubSpot teams drowning in duplicate contacts
Salesforce orgs that want field-level merge rules
Pipedrive desks that need unlimited users on a data-quality tool
Ops teams that want merge automation, not a one-off cleanup script

At a glance

Detail	Apollo	Dedupe.ly
Starting price	$49/user/mo	$32/mo
Free tier	✓Yes	–No
Free trial	Yes	Yes
MCP server	✓Yes	–No
Public API	✓Yes	–No
Listed under	Email finders, Lead generation, Outreach	Email finders
Capterra	4.5 from 398 reviews	Not enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

Buyers who need enterprise-class intent and org charts
Teams that want an ATS

Dedupe.ly

Stands out: Every plan includes the full feature set: unlimited matching and merging, unlimited users, unlimited integrations across HubSpot, Salesforce, and Pipedrive, and field-level merge rules.

Watch out: Price steps up when synced records cross the plan cap. Dedupely bills on records in the CRM, not on how many duplicates you actually merge.

Not the right fit for

Companies not on HubSpot, Salesforce, or Pipedrive
Very small CRMs that will not use most of a 30,000-record plan

Pros and cons

Apollo

Free plan, then Basic at $49 per seat a month billed annually
Database plus sequences in one login
MCP and Chrome extension

Data quality varies by segment
Less depth on intent than enterprise vendors
Credit model needs watching

Dedupe.ly

Unlimited users and merges on every plan
Native HubSpot, Salesforce, and Pipedrive
Field-level merge rules rather than winner-takes-all

Billed on synced records, not duplicates removed
Price jumps at record-count thresholds

What each one costs

Apollo

$49/user/mo

Apollo has a free plan with 900 credits per seat a year, granted monthly. Basic is $49 per seat a month billed annually, with 30,000 credits per seat a year granted upfront and a 14-day trial; annual billing saves 24% against monthly. Higher plans are listed on the same page. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Dedupe.ly

$32/mo

Dedupely prices by synced records (one contact, company or deal is one record). The smallest plan, Starter, covers up to 30,000 records for $32 a month billed yearly ($384 a year), or $40 monthly. All features are included and there is a free trial. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Apollo cheaper than Dedupe.ly?

Dedupe.ly starts lower, at $32/mo against $49/user/mo for Apollo. That is the entry plan on each side, so the real number depends on seats and the tier you land on.

Can you try Apollo or Dedupe.ly for free?

Apollo carries a free tier on our listing. Apollo offers a free trial. Dedupe.ly offers a free trial.

Does Apollo or Dedupe.ly have an MCP server?

Apollo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All Dedupe.ly alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?