Head to head

Amplemarket vs ZoomInfo

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Amplemarket

600 Free trial

AI sales platform: data, intent, multichannel, deliverability, MCP. Startup is $600/mo on an annual term (2 users); every plan includes a free trial.

Where Amplemarket fits

Outbound teams that want data and send in one platform
Salesforce or HubSpot shops
Buyers who want a trial before $600
Companies replacing Apollo plus a sequencer plus a dialer

ZoomInfo

Sales-quoted

Enterprise B2B contact graph with direct dials, org charts, technographics and intent. Quote-based, and overkill if you only need emails.

Where ZoomInfo fits

Talent teams where sales already pays for ZoomInfo
Desks that need reports-to lines and org charts
Account-based recruiting with intent data
Enterprise processes that already include the graph

At a glance

Detail	Amplemarket	ZoomInfo
Starting price	600	Sales-quoted
Free tier	–No	–No
Free trial	Yes	Not on record
MCP server	✓Yes	✓Yes
Public API	–No	✓Yes
Listed under	Email finders, Deliverability, Dialers, Lead generation, LinkedIn, Outreach	Email finders, Lead generation, Visitor ID
Capterra	Not enough reviews	4.1 from 322 reviews

Where they pull apart

Amplemarket

Stands out: Contact data plus intent plus sequences plus a first-party MCP (Salesforce, HubSpot, Outreach, Salesloft, Zapier, Clay named): one login instead of six.

Watch out: $600/mo annual is 2 users. Additional users cost extra. This is not a $29 Instantly alternative.

Not the right fit for

Solo senders on a $29 sequencer
TA teams that do not run outbound sales
Buyers who only need a finder

ZoomInfo

Stands out: The buying-committee graph and intent data, not just email lookup.

Watch out: Recruiter-only desks should price Wiza, ContactOut or Tomba first. This is an enterprise contract.

Not the right fit for

Recruiter-only buyers signing a new enterprise contract
Teams that only need email and mobile lookup

Pros and cons

Amplemarket

Data plus sequences plus MCP in one platform
Trial on every plan
Salesforce, HubSpot, Outreach, Clay named

$600/mo annual floor for 2 users
Not a recruiting ATS
Easy to over-buy if you only needed Instantly

ZoomInfo

Org charts and intent, not only emails
MCP available
Strong value when sales already funds the seat

No public price
Enterprise contract and sales cycle
Overkill as a recruiter-only finder

What each one costs

Amplemarket

600

All plans include a free trial. Startup is listed at $600/mo on an annual term (2 users included, 27,000 contacts). Growth and Elite are custom-priced (4 and 10 users included respectively) with higher contact volumes and Duo Voice; Elite adds Duo Inbox. Additional users and mailboxes are available to purchase. MCP is listed as a platform capability on the pricing comparison.

Checked 8 Sep 2026

ZoomInfo

Sales-quoted

Sales-quoted. Contact the vendor for current terms. No public starting price on the vendor site as of the verification date.

Checked 16 Sep 2026

Common questions

Can you try Amplemarket or ZoomInfo for free?

Neither carries a free tier on our listing. Amplemarket offers a free trial.

Does Amplemarket or ZoomInfo have an MCP server?

Amplemarket and ZoomInfo ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Amplemarket alternatives All ZoomInfo alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 8 Sep 2026. Confirm current terms on the vendor site. Spot an error?