Compare/Head to head

Amplemarket vs ZoomInfo

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Amplemarket

$600/mo Free trial

AI sales platform: data, intent, multichannel, deliverability, MCP. Startup is $600/mo on an annual term (2 users); every plan includes a free trial.

Where Amplemarket fits

  • Outbound teams that want data and send in one platform
  • Salesforce or HubSpot shops
  • Buyers who want a trial before $600
  • Companies replacing Apollo plus a sequencer plus a dialer

ZoomInfo

Sales-quoted

Enterprise B2B contact graph with direct dials, org charts, technographics and intent. Quote-based, and overkill if you only need emails.

Where ZoomInfo fits

  • Talent teams where sales already pays for ZoomInfo
  • Desks that need reports-to lines and org charts
  • Account-based recruiting with intent data
  • Enterprise processes that already include the graph

At a glance

DetailAmplemarketZoomInfo
Starting price$600/moSales-quoted
Free tier–No–No
Free trialYesNot on record
MCP server✓Yes✓Yes
Public API–No✓Yes
Listed underEmail finders, Deliverability, Dialers, Lead generation, LinkedIn, OutreachEmail finders, Lead generation, Visitor ID
CapterraNot enough reviews4.1 from 322 reviews

Where they pull apart

Amplemarket

Stands out: Contact data plus intent plus sequences plus a first-party MCP (Salesforce, HubSpot, Outreach, Salesloft, Zapier, Clay named): one login instead of six.

Watch out: $600/mo annual is 2 users. Additional users cost extra. This is not a $29 Instantly alternative.

Not the right fit for

  • Solo senders on a $29 sequencer
  • TA teams that do not run outbound sales
  • Buyers who only need a finder

ZoomInfo

Stands out: The buying-committee graph and intent data, not just email lookup.

Watch out: Recruiter-only desks should price Wiza, ContactOut or Tomba first. This is an enterprise contract.

Not the right fit for

  • Recruiter-only buyers signing a new enterprise contract
  • Teams that only need email and mobile lookup

Pros and cons

Amplemarket

  • Data plus sequences plus MCP in one platform
  • Trial on every plan
  • Salesforce, HubSpot, Outreach, Clay named
  • $600/mo annual floor for 2 users
  • Not a recruiting ATS
  • Easy to over-buy if you only needed Instantly

ZoomInfo

  • Org charts and intent, not only emails
  • MCP available
  • Strong value when sales already funds the seat
  • No public price
  • Enterprise contract and sales cycle
  • Overkill as a recruiter-only finder

What each one costs

Amplemarket

$600/mo

All plans include a free trial. Startup is listed at $600/mo on an annual term (2 users included, 27,000 contacts). Growth and Elite are custom-priced (4 and 10 users included respectively) with higher contact volumes and Duo Voice; Elite adds Duo Inbox. Additional users and mailboxes are available to purchase. MCP is listed as a platform capability on the pricing comparison.

Checked 4 Nov 2026

ZoomInfo

Sales-quoted

Sales-quoted. Contact the vendor for current terms. No public starting price on the vendor site as of the verification date.

Checked 4 Nov 2026

Common questions

Can you try Amplemarket or ZoomInfo for free?
Neither carries a free tier on our listing. Amplemarket offers a free trial.
Does Amplemarket or ZoomInfo have an MCP server?
Amplemarket and ZoomInfo ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?