Head to head

Amplemarket vs Clay

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Amplemarket

600 Free trial

AI sales platform: data, intent, multichannel, deliverability, MCP. Startup is $600/mo on an annual term (2 users); every plan includes a free trial.

Where Amplemarket fits

Outbound teams that want data and send in one platform
Salesforce or HubSpot shops
Buyers who want a trial before $600
Companies replacing Apollo plus a sequencer plus a dialer

Clay

$167/mo Free tier 14 day free trial

Waterfall enrichment plus Claygent research columns for GTM and recruiting list work. Free plan exists; paid starts around $167/mo, with a 14-day trial.

Where Clay fits

Sourcers building enriched spreadsheets
Teams chaining many data vendors
Desks that want Claygent research columns
RevOps pushing clean rows to a sequencer or ATS

At a glance

Detail	Amplemarket	Clay
Starting price	600	$167/mo
Free tier	–No	✓Yes
Free trial	Yes	14 day free trial
MCP server	✓Yes	✓Yes
Public API	–No	✓Yes
Listed under	Email finders, Deliverability, Dialers, Lead generation, LinkedIn, Outreach	Lead generation, Outreach

Where they pull apart

Amplemarket

Stands out: Contact data plus intent plus sequences plus a first-party MCP (Salesforce, HubSpot, Outreach, Salesloft, Zapier, Clay named): one login instead of six.

Watch out: $600/mo annual is 2 users. Additional users cost extra. This is not a $29 Instantly alternative.

Not the right fit for

Solo senders on a $29 sequencer
TA teams that do not run outbound sales
Buyers who only need a finder

Clay

Stands out: 150+ provider waterfall plus Claygent on every row, with MCP and API.

Watch out: Not a sender. Paid plans start at about $167/mo, with Launch from $185/mo, and credit burn adds up.

Not the right fit for

Teams that need Clay to send the email
Buyers who want a cheap single-finder

Pros and cons

Amplemarket

Data plus sequences plus MCP in one platform
Trial on every plan
Salesforce, HubSpot, Outreach, Clay named

$600/mo annual floor for 2 users
Not a recruiting ATS
Easy to over-buy if you only needed Instantly

Clay

Public start at $167/mo
14-day trial documented
Waterfall plus Claygent in one table

Does not send mail; you still need a sequencer
Launch tier costs more, from $185/mo
Credit burn is easy to underestimate

What each one costs

Amplemarket

600

All plans include a free trial. Startup is listed at $600/mo on an annual term (2 users included, 27,000 contacts). Growth and Elite are custom-priced (4 and 10 users included respectively) with higher contact volumes and Duo Voice; Elite adds Duo Inbox. Additional users and mailboxes are available to purchase. MCP is listed as a platform capability on the pricing comparison.

Checked 8 Sep 2026

Clay

$167/mo

Free plan, paid from ~$167/mo. Confirm current terms on the vendor site.

Checked 7 Sep 2026

Common questions

Is Amplemarket cheaper than Clay?

Clay starts lower, at $167/mo against 600 for Amplemarket. That is the entry plan on each side, so the real number depends on seats and the tier you land on.

Can you try Amplemarket or Clay for free?

Clay carries a free tier on our listing. Amplemarket offers a free trial. Clay offers a 14 day free trial.

Does Amplemarket or Clay have an MCP server?

Amplemarket and Clay ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Amplemarket alternatives All Clay alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 8 Sep 2026. Confirm current terms on the vendor site. Spot an error?