Compare/Head to head

Amplemarket vs Clay

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Amplemarket

$600/mo Free trial

AI sales platform: data, intent, multichannel, deliverability, MCP. Startup is $600/mo on an annual term (2 users); every plan includes a free trial.

Where Amplemarket fits

  • Outbound teams that want data and send in one platform
  • Salesforce or HubSpot shops
  • Buyers who want a trial before $600
  • Companies replacing Apollo plus a sequencer plus a dialer

Clay

$185/mo Free tier 14 day free trial

Waterfall enrichment plus Claygent research columns for GTM and recruiting list work. Free plan exists; paid Launch starts at $185/mo, with a 14-day trial.

Where Clay fits

  • Sourcers building enriched spreadsheets
  • Teams chaining many data vendors
  • Desks that want Claygent research columns
  • RevOps pushing clean rows to a sequencer or ATS

At a glance

DetailAmplemarketClay
Starting price$600/mo$185/mo
Free tier–No✓Yes
Free trialYes14 day free trial
MCP server✓Yes✓Yes
Public API–No✓Yes
Listed underEmail finders, Deliverability, Dialers, Lead generation, LinkedIn, OutreachLead generation, Outreach

Where they pull apart

Amplemarket

Stands out: Contact data plus intent plus sequences plus a first-party MCP (Salesforce, HubSpot, Outreach, Salesloft, Zapier, Clay named): one login instead of six.

Watch out: $600/mo annual is 2 users. Additional users cost extra. This is not a $29 Instantly alternative.

Not the right fit for

  • Solo senders on a $29 sequencer
  • TA teams that do not run outbound sales
  • Buyers who only need a finder

Clay

Stands out: 150+ provider waterfall plus Claygent on every row, with MCP and API.

Watch out: Not a sender. Paid plans start at $185/mo on Launch, CRM sync needs Growth from $495/mo, and credit burn adds up.

Not the right fit for

  • Teams that need Clay to send the email
  • Buyers who want a cheap single-finder

Pros and cons

Amplemarket

  • Data plus sequences plus MCP in one platform
  • Trial on every plan
  • Salesforce, HubSpot, Outreach, Clay named
  • $600/mo annual floor for 2 users
  • Not a recruiting ATS
  • Easy to over-buy if you only needed Instantly

Clay

  • Free plan, then Launch from $185/mo
  • 14-day trial documented
  • Waterfall plus Claygent in one table
  • Does not send mail; you still need a sequencer
  • CRM sync needs Growth, from $495/mo
  • Credit burn is easy to underestimate

What each one costs

Amplemarket

$600/mo

All plans include a free trial. Startup is listed at $600/mo on an annual term (2 users included, 27,000 contacts). Growth and Elite are custom-priced (4 and 10 users included respectively) with higher contact volumes and Duo Voice; Elite adds Duo Inbox. Additional users and mailboxes are available to purchase. MCP is listed as a platform capability on the pricing comparison.

Checked 4 Nov 2026

Clay

$185/mo

Free plan with 100 Data Credits and 500 Actions a month. Launch starts at $185 a month (2,500 Data Credits, 15,000 Actions, job change and signal tracking). Growth starts at $495 a month (6,000 Data Credits, 40,000 Actions) and adds CRM sync, HTTP API and webhooks. Enterprise is custom with an annual commitment. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Amplemarket cheaper than Clay?
Clay starts lower, at $185/mo against $600/mo for Amplemarket. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Amplemarket or Clay for free?
Clay carries a free tier on our listing. Amplemarket offers a free trial. Clay offers a 14 day free trial.
Does Amplemarket or Clay have an MCP server?
Amplemarket and Clay ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Amplemarket alternatives All Clay alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?