Compare/Head to head

Amplemarket vs Apollo

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Amplemarket

$600/mo Free trial

AI sales platform: data, intent, multichannel, deliverability, MCP. Startup is $600/mo on an annual term (2 users); every plan includes a free trial.

Where Amplemarket fits

Outbound teams that want data and send in one platform
Salesforce or HubSpot shops
Buyers who want a trial before $600
Companies replacing Apollo plus a sequencer plus a dialer

Apollo

$49/user/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free plan and paid plans from $49 per seat a month billed annually.

Where Apollo fits

Outbound recruiting and sales on one database
Teams that want free-tier access to start
Desks that need sequences next to the data
Consumers of the Apollo graph via MCP or API

At a glance

Detail	Amplemarket	Apollo
Starting price	$600/mo	$49/user/mo
Free tier	–No	✓Yes
Free trial	Yes	Yes
MCP server	✓Yes	✓Yes
Public API	–No	✓Yes
Listed under	Email finders, Deliverability, Dialers, Lead generation, LinkedIn, Outreach	Email finders, Lead generation, Outreach
Capterra	Not enough reviews	4.5 from 398 reviews

Where they pull apart

Amplemarket

Stands out: Contact data plus intent plus sequences plus a first-party MCP (Salesforce, HubSpot, Outreach, Salesloft, Zapier, Clay named): one login instead of six.

Watch out: $600/mo annual is 2 users. Additional users cost extra. This is not a $29 Instantly alternative.

Not the right fit for

Solo senders on a $29 sequencer
TA teams that do not run outbound sales
Buyers who only need a finder

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

Buyers who need enterprise-class intent and org charts
Teams that want an ATS

Pros and cons

Amplemarket

Data plus sequences plus MCP in one platform
Trial on every plan
Salesforce, HubSpot, Outreach, Clay named

$600/mo annual floor for 2 users
Not a recruiting ATS
Easy to over-buy if you only needed Instantly

Apollo

Free plan, then Basic at $49 per seat a month billed annually
Database plus sequences in one login
MCP and Chrome extension

Data quality varies by segment
Less depth on intent than enterprise vendors
Credit model needs watching

What each one costs

Amplemarket

$600/mo

All plans include a free trial. Startup is listed at $600/mo on an annual term (2 users included, 27,000 contacts). Growth and Elite are custom-priced (4 and 10 users included respectively) with higher contact volumes and Duo Voice; Elite adds Duo Inbox. Additional users and mailboxes are available to purchase. MCP is listed as a platform capability on the pricing comparison.

Checked 4 Nov 2026

Apollo

$49/user/mo

Apollo has a free plan with 900 credits per seat a year, granted monthly. Basic is $49 per seat a month billed annually, with 30,000 credits per seat a year granted upfront and a 14-day trial; annual billing saves 24% against monthly. Higher plans are listed on the same page. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Amplemarket cheaper than Apollo?

Apollo starts lower, at $49/user/mo against $600/mo for Amplemarket. That is the entry plan on each side, so the real number depends on seats and the tier you land on.

Can you try Amplemarket or Apollo for free?

Apollo carries a free tier on our listing. Amplemarket offers a free trial. Apollo offers a free trial.

Does Amplemarket or Apollo have an MCP server?

Amplemarket and Apollo ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Amplemarket alternatives All Apollo alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?