Hippo Video
Personalized video messages, AI avatar text-to-video and video sales pages, with LinkedIn and website background personalization. Free plan, Pro from $20/user/mo.
From $20/user/mo Free tier 7-day free trial API
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Bottom line
Hippo Video is a lower-cost alternative to Vidyard for personalized video outreach, with AI avatar text-to-video sold as a separate product. Recruiters get LinkedIn and website background personalization from the free plan, and Pro costs $20 per user billed annually.
Stands out for: Personalization tools aimed at outreach, such as the recipient's LinkedIn profile as your video background, plus video sales pages and reply-by-video. It lists Workable among its integrations and is SOC 2 Type II certified.
Watch out for: Two separate price lists, messaging and text-to-video, can be confusing, and AI avatar videos cost extra. CRM integrations start on the $60 Teams plan and Salesforce on Enterprise with a 10-seat minimum.
Overview
Hippo Video is a video platform for sales, recruiting outreach, marketing and support, made by Lyceum Technologies. It says 5,000+ businesses and 1.5 million users use it.
The video messaging product records screen and camera videos from a browser extension, desktop and mobile apps, and personalizes them with names, images, text and the recipient's LinkedIn or website background.
Sales pages wrap a video with documents, images and links, and interactive features add calls to action, branching, reply-by-video and in-video meeting links.
A separate text-to-video product generates AI avatar videos from text or documents, with video translation on its Creator plan and custom avatars as a paid add-on.
Integrations include Gmail, Outlook, LinkedIn, Outreach, Salesloft, HubSpot, Salesforce, Pipedrive, Zoho CRM, Workable and Zapier, and Hippo Video offers a video API and SDK.
Who it's for
Best for
- Personalized LinkedIn and email video outreach
- Agency BD videos to hiring managers
- Teams wanting video landing pages
- Budget-conscious video messaging
Not ideal for
- Training courses with SCORM
- Teams wanting one simple price
- Solo users needing Salesforce
Key features
Personalized video messages. Record once and personalize names, images and text across many recipients.
LinkedIn and website backgrounds. Use the recipient's LinkedIn profile or company website as the video background.
AI editor and text-to-video. Script-based AI editing and AI avatar videos generated from text or documents.
Video sales pages. Landing pages that combine video with documents, images and links.
Interactive video. Calls to action, branching and reply-by-video.
Integrations and API. Gmail, Outlook, LinkedIn, Outreach, Salesloft, HubSpot, Salesforce, Workable and Zapier, plus a video API and SDK.
AI features
| What the AI does | Plan |
|---|---|
| AI script editor builds videos from a script | All plans (limited by plan) |
| AI avatar text-to-video and document-to-video | Text-to-video plans Add-on |
| AI generated chapters | Enterprise |
Only features named in the vendor's own documentation. Anything sold separately is marked as an add-on.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 50 videos a month, Gmail, Outlook and LinkedIn |
| Pro | $20/user/mo | Billed annually ($30 monthly). Unlimited recording, branding |
| Teams | $60/user/mo | Billed annually ($75 monthly). CRM and sales tool integrations |
| Enterprise | $80/user/mo | Billed annually, 10-seat minimum. Salesforce, SSO |
| Text-to-video Starter | $24/mo | Billed annually ($29 monthly). AI avatar videos |
Hippo Video prices video messaging and text-to-video separately. Video messaging: Free with 50 videos a month, 50 automated personalized videos, 5 AI editor videos and Gmail, Outlook and LinkedIn integrations; Pro $20 per user a month billed annually or $30 monthly; Teams $60 per user a month billed annually or $75 monthly, adding Outreach, Salesloft, HubSpot and other sales platform integrations; Enterprise $80 per user a month billed annually with a 10-seat minimum, adding Salesforce, SSO and role-based access. Pro and Teams have a 7-day free trial. Text-to-video: Free with 3 downloads a month and $5 per video, Starter $24 a month billed annually ($29 monthly), Creator $69 billed annually ($89 monthly), and Enterprise by quote. Custom avatars and themes are $1,000 one-time add-ons. Confirm current terms on the vendor site.
Checked 26 Oct 2026. Vendors change prices without notice.
Is Hippo Video expensive?
Hippo Video starts at $20/user/mo. We list 9 AI video tools in total. 7 have a free tier, and those with a public price typically start around $23 a month.
- 1 quote-based
- 7 free tier
- 8 public price
Worked out automatically from every AI video listing, so it updates as the directory changes.
Pros and cons
Pros
- Free plan with LinkedIn personalization
- Cheaper per seat than Vidyard
- SOC 2 Type II certified
Cons
- Two separate price lists
- AI avatars cost extra
- Salesforce needs 10 Enterprise seats
Integrations
Gmail Outlook LinkedIn Outreach Salesloft HubSpot Salesforce Workable
What's new at Hippo Video
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How Hippo Video compares
See all Hippo Video alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| Hippo Video (this tool) | ✓ | $20/user/mo | – | ✓ | |
 Vidyard Vidyard has a bigger AI avatar and automation offer and an official MCP server, from $59 per seat billed annually. | ✓ | $59/seat/mo | ✓ | ✓ | Compare |
 Loom Loom is the simplest option for quick video messages, from $18 per user, without outreach personalization. | ✓ | $18/user/mo | – | – | Compare |
 Synthesia Synthesia is stronger for produced AI avatar videos and translation when outreach is not the goal. | ✓ | $14/mo | ✓ | ✓ | Compare |
Vidyard$59/seat/mo Free tier MCP API
Vidyard has a bigger AI avatar and automation offer and an official MCP server, from $59 per seat billed annually.
Loom$18/user/mo Free tier
Loom is the simplest option for quick video messages, from $18 per user, without outreach personalization.
Synthesia$14/mo Free tier MCP API
Synthesia is stronger for produced AI avatar videos and translation when outreach is not the goal.
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