Compare/Head to head

Hippo Video vs Loom

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Hippo Video

$20/user/mo Free tier 7 day free trial

Hippo Video is a lower-cost alternative to Vidyard for personalized video outreach, with AI avatar text-to-video sold as a separate product. Recruiters get LinkedIn and website background personalization from the free plan, and Pro costs $20 per user billed annually.

Where Hippo Video fits

  • Personalized LinkedIn and email video outreach
  • Agency BD videos to hiring managers
  • Teams wanting video landing pages
  • Budget-conscious video messaging

Loom

$18/user/mo Free tier 14 day free trial

Loom is the simplest way for a recruiter to record a quick screen or camera video and send it as a link: candidate intros, role walkthroughs, interview prep and async updates for hiring managers. The free plan covers light use, and Business at $18 per user removes the 5-minute and 25-video limits.

Where Loom fits

  • Personal video intros to candidates
  • Walkthroughs of a role or offer for candidates
  • Async updates to hiring managers
  • Interview prep notes

At a glance

DetailHippo VideoLoom
Starting price$20/user/mo$18/user/mo
Free tier✓Yes✓Yes
Free trial7 day free trial14 day free trial
MCP server–No–No
Public API✓Yes–No
Listed underAI videoAI video

Where they pull apart

Hippo Video

Stands out: Personalization tools aimed at outreach, such as the recipient's LinkedIn profile as your video background, plus video sales pages and reply-by-video. It lists Workable among its integrations and is SOC 2 Type II certified.

Watch out: Two separate price lists, messaging and text-to-video, can be confusing, and AI avatar videos cost extra. CRM integrations start on the $60 Teams plan and Salesforce on Enterprise with a 10-seat minimum.

Not the right fit for

  • Training courses with SCORM
  • Teams wanting one simple price
  • Solo users needing Salesforce

Loom

Stands out: Fast to record and easy to watch, with no viewer account needed and insight into who watched. Business + AI adds automatic titles, summaries, chapters and meeting notes, and Loom is now part of Atlassian.

Watch out: The free plan caps videos at 5 minutes and 25 per person, and AI features need the $24 Business + AI plan. Loom has no recruiting or ATS integrations of its own.

Not the right fit for

  • Polished employer brand productions
  • AI avatar or translated videos
  • Bulk personalized video outreach

Pros and cons

Hippo Video

  • Free plan with LinkedIn personalization
  • Cheaper per seat than Vidyard
  • SOC 2 Type II certified
  • Two separate price lists
  • AI avatars cost extra
  • Salesforce needs 10 Enterprise seats

Loom

  • Free plan for light use
  • Very fast to record and share
  • AI summaries and meeting notes
  • 5-minute cap on free videos
  • AI needs the $24 plan
  • No ATS integrations

What each one costs

Hippo Video

$20/user/mo

Hippo Video prices video messaging and text-to-video separately. Video messaging: Free with 50 videos a month, 50 automated personalized videos, 5 AI editor videos and Gmail, Outlook and LinkedIn integrations; Pro $20 per user a month billed annually or $30 monthly; Teams $60 per user a month billed annually or $75 monthly, adding Outreach, Salesloft, HubSpot and other sales platform integrations; Enterprise $80 per user a month billed annually with a 10-seat minimum, adding Salesforce, SSO and role-based access. Pro and Teams have a 7-day free trial. Text-to-video: Free with 3 downloads a month and $5 per video, Starter $24 a month billed annually ($29 monthly), Creator $69 billed annually ($89 monthly), and Enterprise by quote. Custom avatars and themes are $1,000 one-time add-ons. Confirm current terms on the vendor site.

Checked 26 Oct 2026

Loom

$18/user/mo

Loom's Starter plan is free for up to 50 members, with 25 videos per person, 5-minute screen recordings, 720p, transcriptions in 50+ languages and unlimited meeting recording length. Business is $18 per user a month with unlimited videos and recording time, up to 4K, trimming and stitching, uploads and downloads, and Loom branding removed. Business + AI is $24 per user a month and adds AI titles, summaries, chapters, tasks, calls to action, filler word and silence removal, edit by transcript, AI workflows and auto meeting notes and recaps. Annual billing saves up to 17%, and Business + AI has a 14-day free trial. Enterprise is priced by quote with SSO, SCIM, Salesforce integration and a 99.95% uptime SLA. Confirm current terms on the vendor site.

Checked 26 Oct 2026

Common questions

Is Hippo Video cheaper than Loom?
Loom starts lower, at $18/user/mo against $20/user/mo for Hippo Video. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Hippo Video or Loom for free?
Hippo Video and Loom carry a free tier on our listing. Hippo Video offers a 7 day free trial. Loom offers a 14 day free trial.

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Editorial listings, never paid rankings. Prices checked 26 Oct 2026. Confirm current terms on the vendor site. Spot an error?