HeyGen
AI avatar and video translation platform: 700+ avatars, your own custom avatar and 175 languages. Free plan, paid from $24/mo billed annually.
From $24/mo Free tier API
Bottom line
HeyGen is a fast-growing AI avatar and video translation tool that suits recruiters and small talent teams making job ad, employer brand and outreach videos. A free plan covers testing, Creator is $24 a month billed annually, and Business at $149 adds team workspaces, SSO and SCORM.
Stands out for: A very large avatar library, a custom avatar of yourself on the free plan, and translation into 175 languages and dialects with lip sync. Business connects to Zapier, Make, n8n and HubSpot, and there is a developer API.
Watch out for: Usage runs on credits that vary by model and video length, so heavy use can mean upgrading tiers. Team features such as shared workspaces, SSO and SCORM only start at the $149 Business plan.
Overview
HeyGen is an AI video platform for creating avatar-presented videos and translating video. It says more than 100,000 businesses use it.
Paid plans include 700+ stock avatars, and anyone can create a custom video avatar with their own voice and likeness, even on the free plan. Photo avatars animate a still image into a talking presenter.
Video translation covers 175 languages and dialects, with lip sync, brand glossaries and editable translation scripts on higher plans.
Video Agent drafts a video from a description, and Pro adds newer models for 4K export and cinematic avatars. Business adds interactive video, quizzes, branching and SCORM export for training.
HeyGen offers a developer API, a ChatGPT plugin and integrations with Zapier, Make, n8n and HubSpot on Business.
Who it's for
Best for
- Recruiters making their own job ad or intro videos
- Translating employer brand videos for global hiring
- Personalized candidate outreach at scale
- Small teams on a creator budget
Not ideal for
- Teams that need SCORM on a low-cost plan
- Authentic, unscripted employee stories
- Buyers who want flat unlimited usage
Key features
AI avatars. 700+ stock presenters on paid plans and custom video avatars made from your own likeness and voice.
Video translation. Translate videos into 175 languages and dialects with lip sync, and proofread the translated script.
Video Agent. Describe a video and HeyGen's agent drafts it.
Photo avatars and voice cloning. Animate a photo into a talking presenter and clone voices.
Training features. Interactive video, quizzes, branching and SCORM export on Business.
Integrations and API. Zapier, Make, n8n and HubSpot on Business, plus a developer API.
AI features
| What the AI does | Plan |
|---|---|
| Generates avatar-presented videos from a script | All plans |
| Custom video avatar and voice cloning from your own recording | All plans |
| Video translation into 175 languages and dialects with lip sync | Creator and above |
| Video Agent drafts a video from a description | All plans |
Only features named in the vendor's own documentation. Anything sold separately is marked as an add-on.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 3 videos a month, 1 min each, watermarked |
| Creator | $24/mo | Billed annually ($29 monthly). 600 credits, 1080p, no watermark |
| Pro | $49/mo | 1,000 credits, 4K, videos up to 30 min |
| Business | $149/mo | 1,500 credits, SSO, SCORM, +$20 per extra seat |
| Enterprise | Quote | No video length limit, SCIM, dedicated CSM |
HeyGen's Free plan makes 3 watermarked videos a month, each up to 1 minute, with one custom video avatar and 500+ stock presenters in 30+ languages. Creator is $29 a month, or $24 billed annually, with 600 credits, 1080p export, no watermark and 175+ languages. Pro is $49 a month with 1,000 credits, 4K export, videos up to 30 minutes and tiers up to 100,000 credits. Business is $149 a month with 1,500 credits, a shared workspace, 5 custom avatars, SAML SSO, SCORM export and integrations with n8n, Make, HubSpot and Zapier, plus $20 per extra seat a month. Enterprise is priced by quote. Annual plans include two months free. Confirm current terms on the vendor site.
Checked 26 Oct 2026. Vendors change prices without notice.
Is HeyGen expensive?
HeyGen starts at $24/mo. We list 9 AI video tools in total. 7 have a free tier, and those with a public price typically start around $23 a month.
- 1 quote-based
- 7 free tier
- 8 public price
Worked out automatically from every AI video listing, so it updates as the directory changes.
Pros and cons
Pros
- Custom avatar even on free plan
- 175 languages with lip sync
- Low entry price for creators
Cons
- Credit-based usage can climb
- Team features start at $149
- Avatars, not real employee stories
Integrations
Zapier Make n8n HubSpot ChatGPT SCORM (LMS)
What's new at HeyGen
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How HeyGen compares
See all HeyGen alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| HeyGen (this tool) | ✓ | $24/mo | – | ✓ | |
 Synthesia Synthesia is the enterprise favourite for training video, with an official MCP server and 140+ language translation, from $14 a month billed annually. | ✓ | $14/mo | ✓ | ✓ | Compare |
 Colossyan Colossyan focuses on training courses, with SCORM on its $59 Professional plan rather than only on a business tier. | ✓ | $59/mo | – | ✓ | Compare |
 Vidyard Vidyard is built for one-to-one video messages and AI avatar outreach inside sales and recruiting workflows. | ✓ | $59/seat/mo | ✓ | ✓ | Compare |
Synthesia$14/mo Free tier MCP API
Synthesia is the enterprise favourite for training video, with an official MCP server and 140+ language translation, from $14 a month billed annually.
Colossyan$59/mo Free tier API
Colossyan focuses on training courses, with SCORM on its $59 Professional plan rather than only on a business tier.
Vidyard$59/seat/mo Free tier MCP API
Vidyard is built for one-to-one video messages and AI avatar outreach inside sales and recruiting workflows.
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