Compare/Head to head

HeyGen vs Vidyard

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

HeyGen

$24/mo Free tier

HeyGen is a fast-growing AI avatar and video translation tool that suits recruiters and small talent teams making job ad, employer brand and outreach videos. A free plan covers testing, Creator is $24 a month billed annually, and Business at $149 adds team workspaces, SSO and SCORM.

Where HeyGen fits

  • Recruiters making their own job ad or intro videos
  • Translating employer brand videos for global hiring
  • Personalized candidate outreach at scale
  • Small teams on a creator budget

Vidyard

$59/seat/mo Free tier 14 day free trial

Vidyard is a video messaging platform for outreach that now adds AI avatars and an automated Video Agent. Agency recruiters and BD teams use it to stand out in candidate and client outreach. The free plan is generous for testing, Starter is $59 per seat billed annually, and unlimited AI video costs another $24.

Where Vidyard fits

  • Agency recruiters doing client business development
  • Personal video outreach to passive candidates
  • Teams already on Salesforce or HubSpot
  • Automating personalized follow-up videos

At a glance

DetailHeyGenVidyard
Starting price$24/mo$59/seat/mo
Free tier✓Yes✓Yes
Free trialNot on record14 day free trial
MCP server–No✓Yes
Public API✓Yes✓Yes
Listed underAI videoAI video

Where they pull apart

HeyGen

Stands out: A very large avatar library, a custom avatar of yourself on the free plan, and translation into 175 languages and dialects with lip sync. Business connects to Zapier, Make, n8n and HubSpot, and there is a developer API.

Watch out: Usage runs on credits that vary by model and video length, so heavy use can mean upgrading tiers. Team features such as shared workspaces, SSO and SCORM only start at the $149 Business plan.

Not the right fit for

  • Teams that need SCORM on a low-cost plan
  • Authentic, unscripted employee stories
  • Buyers who want flat unlimited usage

Vidyard

Stands out: AI avatars and automated personalized video on top of classic video messaging, viewer analytics, and an official MCP server. Integrations with Salesforce, HubSpot, Salesloft and Gong suit teams that already run outreach in a CRM.

Watch out: Starter is $59 per seat before the Video Agent add-on, CRM integrations start on the quoted Teams plan, and the API is Enterprise only. It has no ATS integrations aimed at recruiting.

Not the right fit for

  • Training and onboarding courses
  • In-house teams wanting ATS integrations
  • Very low budgets beyond the free plan

Pros and cons

HeyGen

  • Custom avatar even on free plan
  • 175 languages with lip sync
  • Low entry price for creators
  • Credit-based usage can climb
  • Team features start at $149
  • Avatars, not real employee stories

Vidyard

  • Generous free plan with AI avatars
  • Official MCP server
  • Strong viewer analytics
  • $59 per seat before AI add-on
  • CRM integrations on quoted plans
  • No ATS integrations

What each one costs

HeyGen

$24/mo

HeyGen's Free plan makes 3 watermarked videos a month, each up to 1 minute, with one custom video avatar and 500+ stock presenters in 30+ languages. Creator is $29 a month, or $24 billed annually, with 600 credits, 1080p export, no watermark and 175+ languages. Pro is $49 a month with 1,000 credits, 4K export, videos up to 30 minutes and tiers up to 100,000 credits. Business is $149 a month with 1,500 credits, a shared workspace, 5 custom avatars, SAML SSO, SCORM export and integrations with n8n, Make, HubSpot and Zapier, plus $20 per extra seat a month. Enterprise is priced by quote. Annual plans include two months free. Confirm current terms on the vendor site.

Checked 26 Oct 2026

Vidyard

$59/seat/mo

Vidyard's Free plan includes 15 AI videos, stock avatars, 3 custom AI avatars, 5 recorded videos a month up to 30 minutes, editing tools and limited integrations, with no credit card. Starter is $59 per seat a month billed annually, or $89 monthly, with unlimited recording, video hosting, full analytics, team performance analytics, branded sharing pages, CTA templates, captions and an AI script generator, plus a 14-day trial. The Video Agent add-on, for unlimited AI videos and automated creation and delivery, is $24 per seat a month billed annually or $29 monthly on Starter. Teams and Enterprise are priced by quote and add CRM and marketing automation integrations, SSO, custom permissions and API access on Enterprise. Confirm current terms on the vendor site.

Checked 26 Oct 2026

Common questions

Is HeyGen cheaper than Vidyard?
HeyGen starts lower, at $24/mo against $59/seat/mo for Vidyard. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try HeyGen or Vidyard for free?
HeyGen and Vidyard carry a free tier on our listing. Vidyard offers a 14 day free trial.
Does HeyGen or Vidyard have an MCP server?
Vidyard ships a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 26 Oct 2026. Confirm current terms on the vendor site. Spot an error?