Compare/Head to head
Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.
Starting price
$600/mo
Autonomous AI BDR (Ava): find, enrich, outbound, replies, meetings. Listed around $600/mo; the vendor does not publish a price grid.
Where Artisan fits
$1,000/seat/mo
AI sales teammate for B2B software sellers that researches target companies with a dated source behind every fact, then drafts and runs email, LinkedIn and WhatsApp playbooks under review rules you set. Early-access pricing is $1,000 a seat a month with 50 company research runs per seat.
Where MachGTM fits
| Detail | Artisan | MachGTM |
|---|---|---|
| Starting price | $600/mo | $1,000/seat/mo |
| Free tier | –No | –No |
| MCP server | –No | –No |
| Public API | –No | –No |
| Listed under | Lead generation, Outreach | Lead generation, LinkedIn, Outreach |
Artisan
Stands out: Ava as an AI employee for outbound (HubSpot, Salesforce, Slack named), sold like headcount, not like Instantly.
Watch out: Pricing is not published. Confirm the current credit pack on a demo before you budget.
Not the right fit for
MachGTM
Stands out: Research shows its work: every fact in the Intent brief is a quote with its page and date, fit and intent are scored separately, and the brief lists what speaks against a deal and when too little is public to judge. Playbooks are written in plain sentences and a dry run shows each person's first message or skip reason before anything sends.
Watch out: At $1,000 a seat a month it is priced against human SDR time, not against outreach tools, and each seat researches only 50 companies a month. It is built for teams selling software and software services, works on desktop only, connects to one CRM today, does not dial calls, and the vendor itself notes some research runs still fail.
Not the right fit for
Artisan
MachGTM
Artisan
$600/mo
Credit-based plans scale with lead volume, mailboxes, and dialer seats. Third-party reporting places an Employee plan near $600/mo billed annually; higher volume and Enterprise tiers are sales-quoted. Confirm current packaging on artisan.co/pricing.
Checked 8 Sep 2026
MachGTM
$1,000/seat/mo
Early-access pricing, in US dollars: Starter is $1,000 a month for one seat, or $10,000 a year (two months free). Team is $1,000 a seat a month for 2 to 10 seats, or $10,000 a seat a year, and adds Microsoft 365 for the team, meeting notes linked to companies and deals, and a set-up call. Company is a custom price for more than 10 sellers, with agreed research volumes, help with lists and CRM, a named contact and invoice billing. Every seat includes research on 50 companies a month and one sending domain with a 28-day warm-up. The vendor says these prices may change for new customers later, and no free trial is listed. Confirm current terms on the vendor site.
Checked 24 Oct 2026
All Artisan alternatives All MachGTM alternatives Every Lead generation tool
Editorial listings, never paid rankings. Prices checked 8 Sep 2026. Confirm current terms on the vendor site. Spot an error?