Compare/Head to head

Amplemarket vs Valley

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Amplemarket

$600/mo Free trial

AI sales platform: data, intent, multichannel, deliverability, MCP. Startup is $600/mo on an annual term (2 users); every plan includes a free trial.

Where Amplemarket fits

  • Outbound teams that want data and send in one platform
  • Salesforce or HubSpot shops
  • Buyers who want a trial before $600
  • Companies replacing Apollo plus a sequencer plus a dialer

Valley

$199/seat/mo 7 day free trial

AI outbound from $199 per seat a month ($149 billed quarterly) that finds buyers from LinkedIn signals, researches each one and writes LinkedIn and email outreach in your voice, with approval before sending. API and MCP on every plan, 7-day trial with a card. Best for founders, sales teams and agencies running signal-led LinkedIn outbound.

Where Valley fits

  • Founders and sales teams doing signal-led outbound
  • Agencies that want research-backed LinkedIn messages
  • Recruiters targeting companies that are hiring

At a glance

DetailAmplemarketValley
Starting price$600/mo$199/seat/mo
Free tier–No–No
Free trialYes7 day free trial
MCP server✓Yes✓Yes
Public API–No✓Yes
Listed underEmail finders, Deliverability, Dialers, Lead generation, LinkedIn, OutreachLinkedIn, Lead generation, Outreach

Where they pull apart

Amplemarket

Stands out: Contact data plus intent plus sequences plus a first-party MCP (Salesforce, HubSpot, Outreach, Salesloft, Zapier, Clay named): one login instead of six.

Watch out: $600/mo annual is 2 users. Additional users cost extra. This is not a $29 Instantly alternative.

Not the right fit for

  • Solo senders on a $29 sequencer
  • TA teams that do not run outbound sales
  • Buyers who only need a finder

Valley

Stands out: Valley starts from who is already showing interest, such as profile viewers, post engagers and people engaging with competitors, then explains why each prospect fits and what it found about them before writing a word. Its API, 19 webhook events and MCP server are included on every plan.

Watch out: At $199 per seat on monthly billing it costs several times more than plain LinkedIn automation, credits for discovery and enrichment come on top, and email sending is an add-on on Starter. The trial needs a card.

Not the right fit for

  • Solo users on a tight budget
  • Teams that only need basic invite automation
  • Buyers who want a trial without a card

Pros and cons

Amplemarket

  • Data plus sequences plus MCP in one platform
  • Trial on every plan
  • Salesforce, HubSpot, Outreach, Clay named
  • $600/mo annual floor for 2 users
  • Not a recruiting ATS
  • Easy to over-buy if you only needed Instantly

Valley

  • Starts from real buying signals
  • Writes in each sender's voice
  • API and MCP on every plan
  • $199 per seat on monthly billing
  • Credits on top of seat price
  • Email is an add-on on Starter

What each one costs

Amplemarket

$600/mo

All plans include a free trial. Startup is listed at $600/mo on an annual term (2 users included, 27,000 contacts). Growth and Elite are custom-priced (4 and 10 users included respectively) with higher contact volumes and Duo Voice; Elite adds Duo Inbox. Additional users and mailboxes are available to purchase. MCP is listed as a platform capability on the pricing comparison.

Checked 8 Sep 2026

Valley

$199/seat/mo

Prices are per seat, and one seat is one LinkedIn account. Starter is $199 a month billed monthly or $149 a month billed quarterly, and covers LinkedIn only; email sending is a paid add-on. Plus is $299 a month ($249 billed quarterly) and adds 1,000 emails a month, waterfall email enrichment and a customer success manager. Growth is $499 a month with $300 of extra credits each month, and Scale is custom for 5 or more seats. Prospect discovery, email finding and upgraded message writing use credits. The 7-day trial for new subscribers needs a payment method. Confirm current terms on the vendor site.

Checked 21 Oct 2026

Common questions

Is Amplemarket cheaper than Valley?
Valley starts lower, at $199/seat/mo against $600/mo for Amplemarket. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Amplemarket or Valley for free?
Neither carries a free tier on our listing. Amplemarket offers a free trial. Valley offers a 7 day free trial.
Does Amplemarket or Valley have an MCP server?
Amplemarket and Valley ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 8 Sep 2026. Confirm current terms on the vendor site. Spot an error?