Compare/Head to head

Apollo vs BuiltWith

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Apollo

$49/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free tier and paid plans from around $49/mo.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

BuiltWith

$295/mo

For agency recruiters who place talent for one platform, such as Salesforce, HubSpot or Shopify: BuiltWith lists every company whose website runs that technology, so your client prospect list is built from the stack. Free single-site lookups; lead lists from $295/mo.

Where BuiltWith fits

  • Agency recruiters specialising in Salesforce, HubSpot, Shopify, Magento or similar platforms
  • BD teams that want alerts when target companies adopt or drop a technology
  • Researchers mapping which companies use a competitor's product

At a glance

DetailApolloBuiltWith
Starting price$49/mo$295/mo
Free tier✓Yes–No
Free trialYesNot on record
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underEmail finders, Lead generation, OutreachLead generation
Capterra4.5 from 398 reviewsNot enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

BuiltWith

Stands out: The size and history of its web index: it tracks 127,670 technologies with usage history going back years, and can alert you when a list of sites starts or stops using one. A recruiter placing Salesforce admins can pull every company that added Salesforce last quarter, filtered by location and revenue, as a live BD list.

Watch out: It only sees what a company runs on its public website, so back-office systems that leave no trace on the site are missed, and it says nothing about who is hiring. At $295/mo for two technologies it is expensive for a solo desk, and the API and MCP server are charged on top in credits.

Not the right fit for

  • Recruiters who need hiring signals or contact details first
  • Solo recruiters on a tight budget
  • Teams whose target tech is internal, not visible on a website

Pros and cons

Apollo

  • Free tier, then a roughly $49/mo paid start
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

BuiltWith

  • Very large technology index with long history
  • Alerts when companies adopt or drop a technology
  • Native CRM enrichment for Salesforce, HubSpot, Dynamics and Zoho
  • Hosted first-party MCP server
  • Only sees technology visible on a public website
  • No hiring signals
  • Starts at $295/mo, with the API billed separately

What each one costs

Apollo

$49/mo

Free, paid from ~$49/mo. Confirm current pricing on the vendor site.

Checked 7 Sep 2026

BuiltWith

$295/mo

Single-site technology lookups are free on builtwith.com. Paid plans for lead lists are Basic at $295/mo (2 technologies and 2 keywords), Pro at $495/mo (unlimited technologies and keywords) and Team at $995/mo; yearly billing costs ten times the monthly price. The minimum term is one month, cancelling keeps access to the end of the term, and plan changes are refunded pro rata. The API and MCP server are paid for separately in API credits. Confirm current terms on the vendor site.

Checked 28 Sep 2026

Common questions

Is Apollo cheaper than BuiltWith?
Apollo starts lower, at $49/mo against $295/mo for BuiltWith. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Apollo or BuiltWith for free?
Apollo carries a free tier on our listing. Apollo offers a free trial.
Does Apollo or BuiltWith have an MCP server?
Apollo and BuiltWith ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?