Head to head

Aircall vs Gong

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Aircall

Sales-quoted Free trial

Cloud phone system for recruiting and sales call desks, built around CRM connectors. Plans are quote-based with a three-license minimum.

Where Aircall fits

Recruiting and SDR teams living in a CRM
Agencies on Bullhorn that want a cloud handset
Desks that need recording plus CRM logging
Companies replacing desk phones with a softphone

Gong

Sales-quoted

Revenue AI that records and analyzes customer calls for sales and CS teams. Quote-based: per-user licenses plus a platform fee.

Where Gong fits

Sales teams that want call recording, coaching and deal warnings
Revenue leaders who already live in a major CRM
Enablement teams building call libraries and scorecards
CS teams reviewing customer conversations after handoff

At a glance

Detail	Aircall	Gong
Starting price	Sales-quoted	Sales-quoted
Free tier	–No	–No
Free trial	Yes	Not on record
MCP server	–No	✓Yes
Public API	–No	✓Yes
Listed under	Dialers, Lead generation	Lead generation, CRM
Capterra	4.2 from 465 reviews	4.8 from 561 reviews

Where they pull apart

Aircall

Stands out: Calls log back into HubSpot, Salesforce, Bullhorn, and Slack instead of living in a separate PBX.

Watch out: Plans start at three licenses, and no per-license price is published. AI Voice Agent minutes beyond the included bundle are consumption.

Not the right fit for

Solo recruiters who want a cheap power dialer
Teams that need LinkedIn sequencing more than voice

Gong

Stands out: Captures calls from web meetings, dialers and phones into one deal timeline, with a hosted MCP server for AI assistants.

Watch out: No public seat price. The platform fee scales with how many users you support. Built for GTM teams, not recruiting ops.

Not the right fit for

SMBs that need a published per-seat checkout
Recruiting teams looking for an ATS or sourcing tool

Pros and cons

Aircall

Named CRM and ATS connectors including HubSpot, Salesforce, and Bullhorn
Softphone and recording without running a PBX
AI summaries plus a small included Voice Agent minute bundle

No public per-license dollar amount
Three-license minimum on every plan
Voice-agent minutes beyond the included bundle are extra

Gong

Call recording, transcripts and coaching in one
Stack integrations included in the quote
Public API and hosted MCP server

Quote-only, no public seat price
Platform fee grows with the user count
Not built for recruiting teams

What each one costs

Aircall

Sales-quoted

Confirm current pricing on the vendor site.

Checked 17 Sep 2026

Gong

Sales-quoted

Sales-quoted. No public rate card on the vendor site. Licenses are priced per user plus a platform fee based on the number of users, and integrating your existing tech stack is included. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Can you try Aircall or Gong for free?

Neither carries a free tier on our listing. Aircall offers a free trial.

Does Aircall or Gong have an MCP server?

Gong ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Aircall alternatives All Gong alternatives Every Dialers tool

Editorial listings, never paid rankings. Prices checked 17 Sep 2026. Confirm current terms on the vendor site. Spot an error?