FullContact
Identity resolution and contact enrichment platform.
Quote-based pricing API
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Bottom line
Identity resolution and person data platform owned by Ziff Davis since late 2024. Quote-based.
Stands out for: An identity graph for resolving people across channels, sold to data and marketing teams rather than individual reps.
Watch out for: No public rate card, so budget only after a sales call. This is identity and enrichment infrastructure, not a prospecting or outreach tool.
Overview
FullContact sells identity resolution and person data. Its identity graph helps brands connect records for the same person across channels, and developers can reach it through a public developer hub with API documentation. Ziff Davis bought FullContact's assets in the fourth quarter of 2024, and the company now runs under Ziff Davis's martech group. The product is data infrastructure, not a sales engagement or outreach tool.
Teams pick FullContact when they need to recognize and enrich people across marketing and customer data, not just find one work email. Pricing is sales-quoted, with no public self-serve plans, so the cost depends on data volume and use case. Buyers should be clear on the call whether they need full identity resolution or a simpler person-data append, because that choice shapes the quote.
Who it's for
Best for
- Enterprises resolving customer identities
- Marketing ops appending person data in a CDP
- Developers building on identity APIs
- Buyers ready for a scoped data quote
Not ideal for
- SDRs who need a cheap email finder today
- Teams that only want a cold-email tool
Key features
Overview. See the vendor site for current features and packaging.
Pricing
Sales-quoted. No public rate card on the vendor site. Cost depends on data volume and whether you need identity resolution or a simpler data append. Confirm current terms on the vendor site.
Checked 19 Sep 2026. Vendors change prices without notice.
Is FullContact expensive?
FullContact does not publish a price. It is one of 18 quote-based tools among the 137 email finders tools in our directory. 48 have a free tier, and those with a public price typically start around $49 a month.
- 18 quote-based
- 48 free tier
- 106 public price
Worked out automatically from every email finders listing, so it updates as the directory changes.
Pros and cons
Pros
- Identity graph, not only an email finder
- Public developer docs
- Quoted to fit volume and use case
Cons
- No public self-serve price
- Sales call needed before a number
- No outreach or sequencing tools
What's new at FullContact
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How FullContact compares
See all FullContact alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| | – | Sales-quoted | – | ✓ | |
| | ✓ | $98/mo | – | ✓ | Compare |
| | – | Sales-quoted | ✓ | ✓ | Compare |
 Datagma Enrichment API for emails and phones on a smaller budget. | – | $49/mo | – | ✓ | Compare |
| | ✓ | $49/mo | ✓ | ✓ | Compare |
$98/mo Free tier API
Self-serve person data API with a free plan and public pricing.
Sales-quoted MCP API
Enterprise B2B data platform if prospecting is the main job.
Datagma$49/mo API
Enrichment API for emails and phones on a smaller budget.
$49/mo Free tier MCP API
B2B database plus outreach app for sales teams.
Your next step
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