Head to head

FullContact vs People Data Labs

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

FullContact

Sales-quoted

Identity resolution and person data platform owned by Ziff Davis since late 2024. Quote-based.

Where FullContact fits

  • Enterprises resolving customer identities
  • Marketing ops appending person data in a CDP
  • Developers building on identity APIs
  • Buyers ready for a scoped data quote

People Data Labs

$98/mo Free tier

Person and company data sold over APIs and bulk licenses. Free plan gives 100 credits a month with contact fields hidden; Pro starts at $98/mo.

Where People Data Labs fits

  • Developers enriching person records via API
  • Products that may later license a bulk feed
  • RevOps running CSV enrichment
  • Teams testing on 100 free credits

At a glance

DetailFullContactPeople Data Labs
Starting priceSales-quoted$98/mo
Free tier–No✓Yes
MCP server–No–No
Public API✓Yes✓Yes
Listed underEmail findersEmail finders, Lead generation

Where they pull apart

FullContact

Stands out: An identity graph for resolving people across channels, sold to data and marketing teams rather than individual reps.

Watch out: No public rate card, so budget only after a sales call. This is identity and enrichment infrastructure, not a prospecting or outreach tool.

Not the right fit for

  • SDRs who need a cheap email finder today
  • Teams that only want a cold-email tool

People Data Labs

Stands out: A free API sandbox, then self-serve Pro with contact data, premium fields and CSV enrichment on monthly or annual terms.

Watch out: Free hides email, phone and address. Annual saves 20% but is paid up front. Bulk data licenses are Enterprise and custom priced.

Not the right fit for

  • Non-technical users who need a prospecting UI
  • Buyers who need emails on the free plan

Pros and cons

FullContact

  • Identity graph, not only an email finder
  • Public developer docs
  • Quoted to fit volume and use case
  • No public self-serve price
  • Sales call needed before a number
  • No outreach or sequencing tools

People Data Labs

  • Free API plan, no commitment
  • Self-serve Pro from $98/mo
  • Public developer docs
  • Free plan hides contact data
  • No prospecting or outreach UI
  • Premium fields cost extra

What each one costs

FullContact

Sales-quoted

Sales-quoted. No public rate card on the vendor site. Cost depends on data volume and whether you need identity resolution or a simpler data append. Confirm current terms on the vendor site.

Checked 19 Sep 2026

People Data Labs

$98/mo

Free plan with up to 100 credits a month, contact data hidden. Pro starts at $98/mo for 350 credits with contact data, billed monthly or annually (annual saves 20%). Enterprise and data licenses are custom priced. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Can you try FullContact or People Data Labs for free?
People Data Labs carries a free tier on our listing.

Not the pair you wanted?

All FullContact alternatives All People Data Labs alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 19 Sep 2026. Confirm current terms on the vendor site. Spot an error?