Compare/Head to head

FullContact vs People Data Labs

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

FullContact

Sales-quoted

Identity resolution and person data platform owned by Ziff Davis since late 2024. Quote-based.

Where FullContact fits

  • Enterprises resolving customer identities
  • Marketing ops appending person data in a CDP
  • Developers building on identity APIs
  • Buyers ready for a scoped data quote

People Data Labs

$98/mo Free tier

Person and company data sold over APIs and bulk licenses. Free plan gives 100 credits a month with contact fields hidden; Pro starts at $98/mo.

Where People Data Labs fits

  • Developers enriching person records via API
  • Products that may later license a bulk feed
  • RevOps running CSV enrichment
  • Teams testing on 100 free credits

At a glance

DetailFullContactPeople Data Labs
Starting priceSales-quoted$98/mo
Free tier–No✓Yes
MCP server–No–No
Public API✓Yes✓Yes
Listed underEmail findersEmail finders, Lead generation

Where they pull apart

FullContact

Stands out: An identity graph for resolving people across channels, sold to data and marketing teams rather than individual reps.

Watch out: No public rate card, so budget only after a sales call. This is identity and enrichment infrastructure, not a prospecting or outreach tool.

Not the right fit for

  • SDRs who need a cheap email finder today
  • Teams that only want a cold-email tool

People Data Labs

Stands out: A free API sandbox, then self-serve Pro with contact data, premium fields and CSV enrichment on monthly or annual terms.

Watch out: Free hides email, phone and address. Annual saves 20% but is paid up front. Bulk data licenses are Enterprise and custom priced.

Not the right fit for

  • Non-technical users who need a prospecting UI
  • Buyers who need emails on the free plan

Pros and cons

FullContact

  • Identity graph, not only an email finder
  • Public developer docs
  • Quoted to fit volume and use case
  • No public self-serve price
  • Sales call needed before a number
  • No outreach or sequencing tools

People Data Labs

  • Free API plan, no commitment
  • Self-serve Pro from $98/mo
  • Public developer docs
  • Free plan hides contact data
  • No prospecting or outreach UI
  • Premium fields cost extra

What each one costs

FullContact

Sales-quoted

Sales-quoted. No public rate card on the vendor site. Cost depends on data volume and whether you need identity resolution or a simpler data append. Confirm current terms on the vendor site.

Checked 4 Nov 2026

People Data Labs

$98/mo

Free plan with up to 100 credits a month, contact data hidden. Pro starts at $98/mo for 350 credits with contact data, billed monthly or annually (annual saves 20%). Enterprise and data licenses are custom priced. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Can you try FullContact or People Data Labs for free?
People Data Labs carries a free tier on our listing.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?