Head to head

Apollo vs FullContact

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Apollo

$49/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free tier and paid plans from around $49/mo.

Where Apollo fits

Outbound recruiting and sales on one database
Teams that want free-tier access to start
Desks that need sequences next to the data
Consumers of the Apollo graph via MCP or API

FullContact

Sales-quoted

Identity resolution and person data platform owned by Ziff Davis since late 2024. Quote-based.

Where FullContact fits

Enterprises resolving customer identities
Marketing ops appending person data in a CDP
Developers building on identity APIs
Buyers ready for a scoped data quote

At a glance

Detail	Apollo	FullContact
Starting price	$49/mo	Sales-quoted
Free tier	✓Yes	–No
Free trial	Yes	Not on record
MCP server	✓Yes	–No
Public API	✓Yes	✓Yes
Listed under	Email finders, Lead generation, Outreach	Email finders
Capterra	4.5 from 398 reviews	Not enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

Buyers who need enterprise-class intent and org charts
Teams that want an ATS

FullContact

Stands out: An identity graph for resolving people across channels, sold to data and marketing teams rather than individual reps.

Watch out: No public rate card, so budget only after a sales call. This is identity and enrichment infrastructure, not a prospecting or outreach tool.

Not the right fit for

SDRs who need a cheap email finder today
Teams that only want a cold-email tool

Pros and cons

Apollo

Free tier, then a roughly $49/mo paid start
Database plus sequences in one login
MCP and Chrome extension

Data quality varies by segment
Less depth on intent than enterprise vendors
Credit model needs watching

FullContact

Identity graph, not only an email finder
Public developer docs
Quoted to fit volume and use case

No public self-serve price
Sales call needed before a number
No outreach or sequencing tools

What each one costs

Apollo

$49/mo

Free, paid from ~$49/mo. Confirm current pricing on the vendor site.

Checked 7 Sep 2026

FullContact

Sales-quoted

Sales-quoted. No public rate card on the vendor site. Cost depends on data volume and whether you need identity resolution or a simpler data append. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Can you try Apollo or FullContact for free?

Apollo carries a free tier on our listing. Apollo offers a free trial.

Does Apollo or FullContact have an MCP server?

Apollo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All FullContact alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?