Demandbase
ABM platform with account and visitor intelligence.
Quote-based pricing MCP server API
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Bottom line
Account-based GTM platform for B2B sales and marketing. Quote-based: a platform fee plus a flat fee per user.
Stands out for: One account-based platform for sales and marketing, with a hosted MCP server and an API suite for data and insights.
Watch out for: No self-serve checkout or public price. Value depends on CRM and marketing automation hookups, so plan for setup time.
Overview
Demandbase is an account-based go-to-market platform for B2B sales and marketing. The flagship Sales and Marketing product runs on unified account data with AI-driven insights, and the vendor also sells Advertising as a starting point and Data products that feed existing systems. Developers get an API suite and a hosted MCP server that lets AI assistants query account, engagement and intent data.
Revenue teams pick Demandbase when they want ABM, intent and sales intelligence under one contract instead of stitching tools together. Pricing is quote-based: a platform fee covers the software and services, plus a flat fee per user. Sales and marketing are not sold as separate products, so the plan is sized to all GTM teams. There is no free plan.
Who it's for
Best for
- B2B marketing and sales teams running account-based plays
- Orgs that want intent, advertising and sales insights from one vendor
- RevOps teams already on a major CRM or MAP
- Teams connecting AI assistants to account data over MCP
Not ideal for
- SMBs that need a published per-seat price
- Recruiters looking for an ATS or sourcing database
MCP server
https://gateway.demandbase.com/mcp/servers/db-mcp
First-party MCP at gateway.demandbase.com. Official vendor-hosted server. Connect Copilot, Claude, or ChatGPT with your own Demandbase login.
Setup steps and live status MCP Directory Check your stack in the MCP readiness checker
Pricing
Sales-quoted. No public rate card on the vendor site. Pricing is a platform fee covering software and services plus a flat fee per user. Confirm current terms on the vendor site.
Checked 19 Sep 2026. Vendors change prices without notice.
Is Demandbase expensive?
Demandbase does not publish a price. It is one of 34 quote-based tools among the 222 lead generation tools in our directory. 57 have a free tier, and those with a public price typically start around $50 a month.
- 34 quote-based
- 57 free tier
- 174 public price
Worked out automatically from every lead generation listing, so it updates as the directory changes.
Pros and cons
Pros
- Platform fee plus flat per-user pricing model
- Advertising and data sold as separate starting points
- MCP server and API suite for account data
Cons
- Quote-only, no self-serve price
- Not a recruiting ATS or contact finder
- Needs CRM and MAP work to get value
What's new at Demandbase
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How Demandbase compares
See all Demandbase alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| | – | Sales-quoted | ✓ | ✓ | |
| | ✓ | Sales-quoted | ✓ | ✓ | Compare |
| | – | Sales-quoted | ✓ | ✓ | Compare |
| | – | Sales-quoted | ✓ | ✓ | Compare |
| | ✓ | $20/seat/mo | ✓ | ✓ | Compare |
Sales-quoted Free tier MCP API
Intent-led ABM if you want another enterprise sales intelligence suite.
Sales-quoted MCP API
Contact data plus intent if the buyer is sales intel, not ABM advertising.
Sales-quoted MCP API
Conversation intelligence if the gap is call coaching, not account targeting.
$20/seat/mo Free tier MCP API
Self-serve CRM and marketing if you are not ready for an ABM platform fee.
Your next step
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