Head to head

Demandbase vs HubSpot

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Demandbase

Sales-quoted

Account-based GTM platform for B2B sales and marketing. Quote-based: a platform fee plus a flat fee per user.

Where Demandbase fits

  • B2B marketing and sales teams running account-based plays
  • Orgs that want intent, advertising and sales insights from one vendor
  • RevOps teams already on a major CRM or MAP
  • Teams connecting AI assistants to account data over MCP

HubSpot

$20/seat/mo Free tier

Free CRM plus paid Hubs for sales, marketing and service. Sales Hub Starter lists at $20/seat/mo, with a lower intro rate for new customers.

Where HubSpot fits

  • Revenue teams that want CRM, email and sequences in one login
  • Recruiters using HubSpot as a recruiting CRM and outreach hub
  • Teams connecting AI agents through HubSpot's MCP server
  • SMBs starting free before paying for a Hub

At a glance

DetailDemandbaseHubSpot
Starting priceSales-quoted$20/seat/mo
Free tier–No✓Yes
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underLead generation, CRMLead generation, Outreach, CRM
CapterraNot enough reviews4.5 from 4,485 reviews

Where they pull apart

Demandbase

Stands out: One account-based platform for sales and marketing, with a hosted MCP server and an API suite for data and insights.

Watch out: No self-serve checkout or public price. Value depends on CRM and marketing automation hookups, so plan for setup time.

Not the right fit for

  • SMBs that need a published per-seat price
  • Recruiters looking for an ATS or sourcing database

HubSpot

Stands out: A real free CRM for two users, plus a hosted MCP server at mcp.hubspot.com and a full public API.

Watch out: Professional and Enterprise carry required one-time onboarding fees ($1,500 and $3,500). The free CRM stops at two users.

Not the right fit for

  • Teams that need more than two users on the free CRM
  • Buyers who want to avoid onboarding fees on upper tiers

Pros and cons

Demandbase

  • Platform fee plus flat per-user pricing model
  • Advertising and data sold as separate starting points
  • MCP server and API suite for account data
  • Quote-only, no self-serve price
  • Not a recruiting ATS or contact finder
  • Needs CRM and MAP work to get value

HubSpot

  • Free CRM for two users, no card
  • Hosted MCP server plus a full public API
  • Sales, marketing and service on one record
  • Free CRM stops at two users
  • Required onboarding fee on Professional
  • Sequences start on Professional, not Starter

What each one costs

Demandbase

Sales-quoted

Sales-quoted. No public rate card on the vendor site. Pricing is a platform fee covering software and services plus a flat fee per user. Confirm current terms on the vendor site.

Checked 19 Sep 2026

HubSpot

$20/seat/mo

Free CRM tools for up to two users, no card. Sales Hub Starter lists at $20/seat/mo, with a lower $7/seat/mo introductory rate currently shown for new customers. Professional starts at $90/seat/mo billed annually ($100 monthly) plus a $1,500 onboarding fee, and Enterprise starts at $150/seat/mo plus $3,500 onboarding. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Can you try Demandbase or HubSpot for free?
HubSpot carries a free tier on our listing.
Does Demandbase or HubSpot have an MCP server?
Demandbase and HubSpot ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 19 Sep 2026. Confirm current terms on the vendor site. Spot an error?