Head to head

Built In vs TrueUp

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Built In

Sales-quoted

Tech employer brand plus jobs, aimed at a software audience. Quote-based.

Where Built In fits

  • Technology companies hiring in specific cities
  • Employer-brand teams in software
  • Talent teams that want a tech-specific audience
  • Buyers comparing tech-focused boards

TrueUp

12%/hire

Tech job marketplace plus TrueUp Talent intros. Employer hires via TrueUp Talent cost 12% of first-year base salary.

Where TrueUp fits

  • Listed tech companies hiring engineers and PMs
  • Startups that want intros without a 25% agency fee
  • Teams already on Ashby, Greenhouse, or Lever
  • Employers who will wait for mutual-interest matches

At a glance

DetailBuilt InTrueUp
Starting priceSales-quoted12%/hire
Free tier–No–No
MCP server–No–No
Public API–No–No
Listed underJob boardsJob boards, Sourcing

Where they pull apart

Built In

Stands out: Employer-brand pages for a tech audience rather than a bare job listing.

Watch out: No published price, and it is weak outside technology hiring.

Not the right fit for

  • Non-technical hourly hiring
  • Agencies buying contact data

TrueUp

Stands out: Warm intros only after both sides confirm interest, at 12% instead of a classic 20-35% fee.

Watch out: Only companies already on TrueUp can apply, and they need a Trajectory Score of 60-plus or venture backing.

Not the right fit for

  • Companies that are not already on TrueUp
  • Teams that need an ATS rather than a talent channel

Pros and cons

Built In

  • Pre-filtered technology audience
  • Brand page alongside the jobs
  • Not a general aggregator
  • No published price
  • No API or MCP
  • Weak outside tech

TrueUp

  • Talent fee is 12% of first-year base
  • Intros only after mutual interest
  • Named Ashby, Greenhouse, and Lever fit
  • Only companies already on TrueUp qualify
  • Trajectory Score 60-plus or VC backing
  • Not a full ATS or recruiting CRM

What each one costs

Built In

Sales-quoted

Quote-based. Confirm current terms on the vendor site.

Checked 7 Sep 2026

TrueUp

12%/hire

TrueUp Talent is 12% of first-year base salary for hires sourced through Talent. The public job board is free for members. TrueUp AI is listed as unlimited roles. Only companies already on TrueUp can apply, with a Trajectory Score of 60+ or venture backing. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Can you try Built In or TrueUp for free?
Neither carries a free tier on our listing.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?