Reply.io
Multichannel sequencer.
From $60/mo MCP server API
Bottom line
Multichannel sequencer covering email, LinkedIn, calls and SMS, from around $60/mo.
Stands out for: Phone calls in the same sequence as email and LinkedIn, plus a hosted MCP.
Watch out for: It is a sequencer, not mailbox infrastructure, so heavy senders will still need warmup tooling.
Overview
Reply is a multichannel sequencer. Email, LinkedIn, calls and SMS sit in one sequence so the desk is not hopping between tools. Recruiters use it for outbound. It is not an ATS. There is a hosted MCP at mcp.reply.io plus a REST API.
Teams pick Reply when the phone is part of the loop rather than an afterthought. Pricing starts around $60/mo.
Who it's for
Best for
- Outbound desks that mix email, LinkedIn and phone
- Recruiting teams that still call
- Buyers who want MCP on a sequencer
- Teams that have outgrown email-only tools
Not ideal for
- Mailbox-farm agencies that need warmup infrastructure
- Buyers who want a contact database included
Key features
Multichannel. Email plus LinkedIn (and more) in one sequence.
Calls. Call workflows for phone-first recruiting desks.
Screenshots
Multichannel sequence builder
Unified inbox
AI-generated sequences
Findy Chrome extension
Contact enrichment
Cloud calls and SMS
Images: Reply.io's own website. Select an image to see it full size.
MCP server
https://mcp.reply.io/
First-party MCP at mcp.reply.io. REST plus a hosted MCP server.
Setup steps and live status MCP Directory Check your stack in the MCP readiness checker
Pricing
From ~$60/mo. Confirm current terms on the vendor site.
Checked 7 Sep 2026. Vendors change prices without notice.
Is Reply.io expensive?
Reply.io starts at $60/mo. We list 217 lead generation tools in total. 55 have a free tier, and those with a public price typically start around $50 a month.
- 34 quote-based
- 55 free tier
- 170 public price
Worked out automatically from every lead generation listing, so it updates as the directory changes.
Pros and cons
Pros
- Email, LinkedIn, calls and SMS in one sequence
- Hosted MCP plus API
- Fits phone-first recruiting desks
Cons
- Not mailbox-farm infrastructure
- No contact database included
- Pricing climbs with channels and seats
Integrations
HubSpot Salesforce Pipedrive Zapier
What's new at Reply.io
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How Reply.io compares
See all Reply.io alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| | – | $60/mo | ✓ | ✓ | |
| | – | $55/mo | ✓ | ✓ | Compare |
| | – | $47/mo | ✓ | ✓ | Compare |
| | – | $39/mo | ✓ | ✓ | Compare |
| | ✓ | $39/mo | ✓ | ✓ | Compare |
$55/mo MCP API
Multichannel plus creative personalization at a public $55 start, with MCP.
$47/mo MCP API
Volume email infrastructure if you do not need calls in the sequence.
$39/mo MCP API
Agency mailbox infrastructure with MCP at a lower start.
$39/mo Free tier MCP API
Finder plus send on one bill if you still need the data layer.
Your next step
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