Compare/Head to head

Make vs Town

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Make

$12/mo Free tier

Visual automation across 3,000+ apps, billed in credits, with AI agents and an MCP server. Free plan with 1,000 credits a month; Make lists Core at $12/mo for 10,000 credits, and yearly prepayment costs less.

Where Make fits

  • Ops builders who think in flowcharts
  • Scenarios with many branches, loops and error handling
  • Teams that want AI agents and MCP inside their automations
  • Companies whose ATS is Greenhouse or HRIS is Workday

Town

$15/mo Free tier 7 day free trial

Personal AI assistant that learns your clients, deadlines and writing style from your email, then drafts replies, books meetings and runs routines. Free plan; Starter $15/mo, Pro $49/user/mo billed annually.

Where Town fits

  • Recruiters and talent leads buried in email and scheduling
  • Ashby users who want an assistant that can read pipeline data
  • Busy individuals who want daily briefings and inbox triage done for them
  • Small teams that want shared routines and pooled credits

At a glance

DetailMakeTown
Starting price$12/mo$15/mo
Free tier✓Yes✓Yes
Free trialNot on record7 day free trial
MCP server✓Yes–No
Public API✓Yes–No
Listed underWorkflow automationWorkflow automation

Where they pull apart

Make

Stands out: Make's drag and drop canvas shows every branch, router and iterator of a scenario, with real time run monitoring, which suits complex multi branch automations better than linear step lists. Greenhouse and Workday are among its enterprise apps.

Watch out: Every module action uses a credit, including reads, searches and iterations, so polling scenarios and loops burn credits fast. The Free plan allows only two active scenarios and a 15 minute minimum interval, and enterprise apps are reserved for the top tier.

Not the right fit for

  • Non technical users who want one click templates
  • High frequency polling workflows on a small credit budget

Town

Stands out: Town learns from the work you have already done in Gmail, so it drafts in your voice with no prompt writing. Each person gets their own Townie, and assistants can coordinate with each other, for example to reschedule a meeting.

Watch out: Town is a general work assistant, not a recruiting system: Ashby is the only ATS among its listed integrations. Everything runs on credits, the Free plan stops at 30 chats a month, and the vendor offers no refunds.

Not the right fit for

  • Teams looking for an ATS, sourcing database or outreach sequencer
  • Buyers who want flat pricing with no usage credits

Pros and cons

Make

  • Visual canvas for complex branching
  • Routers and error handlers are free
  • Greenhouse and Workday enterprise apps
  • Every module action and iteration uses credits
  • Free plan capped at two active scenarios
  • Enterprise apps only on the top tier

Town

  • Free plan plus a 7-day Pro trial, no card needed
  • Drafts in your own voice by learning from past email
  • Never sends email or invites without your approval
  • Ashby is the only ATS integration listed
  • Credit-based usage makes monthly cost vary
  • No refunds on cancelled plans

What each one costs

Make

$12/mo

Free covers 1,000 credits a month and two active scenarios. Make lists Core at $12/mo, Pro at $21/mo and Teams at $38/mo for 10,000 credits a month, and yearly prepayment costs less; Enterprise is quoted. Confirm current terms on the vendor site.

Checked 21 Sep 2026

Town

$15/mo

The Free plan costs nothing, needs no card and includes 30 chat messages a month, a weekly briefing and every integration; new signups get a 7-day Pro trial first. Starter is $15/mo billed monthly, and Pro ($49/user/mo), Power ($99/user/mo) and Power Plus ($199/user/mo) are quoted billed annually. Paid plans run on monthly credits, Pro and above can buy overage at a flat per-credit rate, and Team plans add pooled credits per seat. Confirm current terms on the vendor site.

Checked 6 Oct 2026

Common questions

Is Make cheaper than Town?
Make starts lower, at $12/mo against $15/mo for Town. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Make or Town for free?
Make and Town carry a free tier on our listing. Town offers a 7 day free trial.
Does Make or Town have an MCP server?
Make ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Make alternatives All Town alternatives Every Workflow automation tool

Editorial listings, never paid rankings. Prices checked 21 Sep 2026. Confirm current terms on the vendor site. Spot an error?