Compare/Head to head

HeyGen vs Leadde

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

HeyGen

$24/mo Free tier

HeyGen is a fast-growing AI avatar and video translation tool that suits recruiters and small talent teams making job ad, employer brand and outreach videos. A free plan covers testing, Creator is $24 a month billed annually, and Business at $149 adds team workspaces, SSO and SCORM.

Where HeyGen fits

  • Recruiters making their own job ad or intro videos
  • Translating employer brand videos for global hiring
  • Personalized candidate outreach at scale
  • Small teams on a creator budget

Leadde

$18/mo Free tier

AI video tool for business that turns documents, PowerPoint and PDF files into presenter videos with AI avatars and voices, for training, onboarding, tutorials and sales. It covers 88 languages and 175 dialects, translates slides and images, and lets viewers chat with a video. Free plan with 200 credits, Starter from $18/mo billed annually.

Where Leadde fits

  • HR teams turning policy documents into onboarding videos
  • L&D teams localizing training decks
  • Recruiters making short role or process explainers from slides

At a glance

DetailHeyGenLeadde
Starting price$24/mo$18/mo
Free tier✓Yes✓Yes
MCP server–No–No
Public API✓Yes–No
Listed underAI videoAI video, Learning

Where they pull apart

HeyGen

Stands out: A very large avatar library, a custom avatar of yourself on the free plan, and translation into 175 languages and dialects with lip sync. Business connects to Zapier, Make, n8n and HubSpot, and there is a developer API.

Watch out: Usage runs on credits that vary by model and video length, so heavy use can mean upgrading tiers. Team features such as shared workspaces, SSO and SCORM only start at the $149 Business plan.

Not the right fit for

  • Teams that need SCORM on a low-cost plan
  • Authentic, unscripted employee stories
  • Buyers who want flat unlimited usage

Leadde

Stands out: It is built around documents rather than scripts: upload a deck or PDF of up to 50 slides and it writes the narration, adds an avatar presenter and can translate the slides themselves, and unlimited photo avatar and voice clones come on every plan, the free one included.

Watch out: Every self-serve plan is a single seat with no shared workspace, expressive Avatar IV clips max out at 1 minute, and the free plan carries a watermark and a 10 minute cap.

Not the right fit for

  • Teams that need shared workspaces and seats
  • Long expressive avatar videos

Pros and cons

HeyGen

  • Custom avatar even on free plan
  • 175 languages with lip sync
  • Low entry price for creators
  • Credit-based usage can climb
  • Team features start at $149
  • Avatars, not real employee stories

Leadde

  • Builds videos straight from PowerPoint and PDF
  • Translates slides and images, not just audio
  • Unlimited avatar and voice clones on every plan
  • Single seat on self-serve plans
  • Avatar IV clips capped at 1 minute
  • Watermark on the free plan

What each one costs

HeyGen

$24/mo

HeyGen's Free plan makes 3 watermarked videos a month, each up to 1 minute, with one custom video avatar and 500+ stock presenters in 30+ languages. Creator is $29 a month, or $24 billed annually, with 600 credits, 1080p export, no watermark and 175+ languages. Pro is $49 a month with 1,000 credits, 4K export, videos up to 30 minutes and tiers up to 100,000 credits. Business is $149 a month with 1,500 credits, a shared workspace, 5 custom avatars, SAML SSO, SCORM export and integrations with n8n, Make, HubSpot and Zapier, plus $20 per extra seat a month. Enterprise is priced by quote. Annual plans include two months free. Confirm current terms on the vendor site.

Checked 26 Oct 2026

Leadde

$18/mo

Free has 200 credits, 16 public avatars and videos up to 10 minutes, with a watermark. Starter is $18/mo billed annually ($216 a year, or $25 monthly) with 2,000 credits, videos up to 20 minutes, 1080p export and no watermark. Creator is $41/mo billed annually ($492 a year) with 7,000 credits, videos up to 30 minutes, brand kits and 4K export. Each self-serve plan is one seat; custom studio avatars and enterprise options are quoted. Confirm current terms on the vendor site.

Checked 10 Nov 2026

Common questions

Is HeyGen cheaper than Leadde?
Leadde starts lower, at $18/mo against $24/mo for HeyGen. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try HeyGen or Leadde for free?
HeyGen and Leadde carry a free tier on our listing.

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Editorial listings, never paid rankings. Prices checked 26 Oct 2026. Confirm current terms on the vendor site. Spot an error?