Head to head

Cognism vs Lusha

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Cognism

Sales-quoted

B2B contact and company data with phone-verified mobiles and strong EMEA coverage. Quote-based; Standard and Pro packages include 5 seats.

Where Cognism fits

EMEA sales teams that need mobiles
Enterprises replacing a ZoomInfo-class contract
Teams that want intent data with contacts
Buyers who care about GDPR positioning

Lusha

~$29/mo Free tier Free trial

Chrome-first contact data for emails and mobiles, with team plans, MCP and an API. Paid starts around $29/mo on top of a free tier.

Where Lusha fits

Recruiters who live in Chrome on LinkedIn
Teams that need mobiles next to email
Buyers who want MCP on contact data
Desks that will start on a free tier

At a glance

Detail	Cognism	Lusha
Starting price	Sales-quoted	~$29/mo
Free tier	–No	✓Yes
Free trial	Not on record	Yes
MCP server	–No	✓Yes
Public API	✓Yes	✓Yes
Listed under	Email finders, Lead generation	Email finders
Capterra	Not enough reviews	4.0 from 398 reviews

Where they pull apart

Cognism

Stands out: Phone-verified mobile numbers, on-demand verification and Bombora intent data on the Pro package.

Watch out: No published price. CRM enrichment and API or bulk delivery are separate add-ons, and API access needs a prospecting seat.

Not the right fit for

Solo SDRs who need a cheap self-serve database
Teams that only want a US email finder

Lusha

Stands out: One-click emails and mobiles straight from the browser, plus a hosted MCP.

Watch out: It finds contacts but does not send, so a sequencer is still needed.

Not the right fit for

Teams that need a sequencer in the same login
Buyers who want a database interface rather than an extension

Pros and cons

Cognism

Phone-verified mobile numbers
Intent data on the Pro package
Revealed contacts reusable for the contract

No public self-serve price
CRM enrichment is a paid add-on
API delivery costs extra

Lusha

Chrome workflow for emails and mobiles
MCP and API available
Free tier to start on

Not a sequencer
Credit limits bite on heavy list work
Coverage varies by region

What each one costs

Cognism

Sales-quoted

Sales-quoted. No public rate card on the vendor site. Standard and Pro prospecting packages each include 5 seats; CRM enrichment and API or bulk data delivery are priced separately by volume. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Lusha

~$29/mo

From ~$29/mo. Confirm current terms on the vendor site.

Checked 7 Sep 2026

Common questions

Can you try Cognism or Lusha for free?

Lusha carries a free tier on our listing. Lusha offers a free trial.

Does Cognism or Lusha have an MCP server?

Lusha ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Cognism alternatives All Lusha alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 19 Sep 2026. Confirm current terms on the vendor site. Spot an error?