Head to head

Appcast vs Boostpoint

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Appcast

Sales-quoted

Programmatic job-ad buying on a pay-per-applicant model. Pricing is sales-quoted; media spend sits on top of the platform.

Where Appcast fits

  • High-volume TA teams spending serious job-ad budget
  • Companies already in Greenhouse or iCIMS that want programmatic inside the ATS
  • Recruitment-marketing leads who want PPA instead of CPC
  • Employers that need coverage across many job boards from one buyer

Boostpoint

Sales-quoted

Job ads plus automated SMS for hourly hiring. Attract, Connect, and Programmatic are quoted on a call.

Where Boostpoint fits

  • Healthcare and light industrial employers buying social job ads
  • TA teams that need SMS after the apply
  • Companies feeding jobs from an ATS XML feed
  • Brands running always-on hourly recruiting ads

At a glance

DetailAppcastBoostpoint
Starting priceSales-quotedSales-quoted
Free tier–No–No
MCP server–No–No
Public API–No–No
Listed underRecruitment marketingJob boards, Texting
Capterra4.4 from 31 reviewsNot enough reviews

Where they pull apart

Appcast

Stands out: It buys sponsored jobs across a large publisher network and bills against delivered applicants, then feeds those applicants back into the ATS, which is why high-volume desks use it instead of clicking Boost on each board.

Watch out: You are buying media plus software. Campaign budgets are the real cost; a Greenhouse in-ATS campaign has been documented with a $200 minimum. The platform fee is sales-quoted. If the career site convert rate is weak, you will still pay for applicants who bounce.

Not the right fit for

  • Desks posting a handful of professional-hire jobs a month
  • Buyers who need a public self-serve rate card

Boostpoint

Stands out: Social job ads on Facebook, Instagram, and TikTok with mobile apply, then SMS follow-up in the same suite.

Watch out: Software is quoted by job volume. Ad spend is separate. A $750 per month per category floor is the suggested media budget, not the SaaS fee.

Not the right fit for

  • Teams that want a published SaaS rate card
  • Employers who only need an ATS, not media

Pros and cons

Appcast

  • Pay-per-applicant optimization rather than raw clicks
  • Named ATS partnerships including Greenhouse and iCIMS
  • Broad publisher network for high-volume reqs
  • Sales-quoted platform plus media spend
  • Overkill for low-volume professional hiring
  • No published rate card, so every budget starts with a sales call

Boostpoint

  • Social job ads plus SMS in one vendor
  • Mobile apply into ATS or inbox
  • Feed-driven programmatic distribution
  • Software is sales-quoted
  • Ad spend is a separate budget
  • Suggested media floor is $750/category

What each one costs

Appcast

Sales-quoted

Sales-quoted. Contact the vendor for current terms. No public starting price on the vendor site as of the verification date.

Checked 12 Sep 2026

Boostpoint

Sales-quoted

Sales-quoted. Attract, Connect, and Programmatic subscriptions are priced on job volume. Ad spend is separate. A $750/month per job category figure is suggested media, not the software fee. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Can you try Appcast or Boostpoint for free?
Neither carries a free tier on our listing.

Not the pair you wanted?

All Appcast alternatives All Boostpoint alternatives Every Recruitment marketing tool

Editorial listings, never paid rankings. Prices checked 12 Sep 2026. Confirm current terms on the vendor site. Spot an error?