Compare/Head to head

Alex vs Alfa AI

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Alex

Sales-quoted

Alex (formerly Apriora) is an AI interviewer for live voice, video, and text screens. The company is Alex at alex.com. Pricing is sales-quoted after a demo. There is no public rate card.

Where Alex fits

  • High-volume TA teams that cannot staff enough first-round interviewers
  • Companies that want one AI recruiter across phone, video, and text
  • Orgs already on one of the 33 supported ATS platforms
  • Global hiring that needs 30-language screens

Alfa AI

Quote-based

UK-built AI recruiter that runs a role from brief to shortlist: it sources from 800M+ profiles, posts job ads to LinkedIn and Indeed, has an AI avatar called Lisa interview every applicant over audio or video, scores each one with evidence and syncs the shortlist into your ATS. Pricing is quoted after a demo, so it suits teams with enough open roles to justify a sales process.

Where Alfa AI fits

  • In-house TA teams running many roles with a small recruiting staff
  • Agencies that want overnight screening of inbound applicants
  • Teams on Bullhorn, JobDiva, Ceipal or Loxo that want sourced and screened candidates pushed in
  • UK and European employers that need GDPR, ISO 27001 and SOC 2 coverage

At a glance

DetailAlexAlfa AI
Starting priceSales-quotedQuote-based
Free tier–No–No
MCP server–No–No
Public API–No–No
Listed underInterviewing, AI interviewing, AI screeningSourcing, AI interviewing, Interviewing, AI screening, AI sourcing

Where they pull apart

Alex

Stands out: Alex has run 1,000,000 candidate interviews, supports 30 languages, and lists 33 official ATS integrations. It handles outreach, screening, interviewing, verification, and scheduling so TA does not add headcount for first rounds.

Watch out: Every commercial path is a 30-minute demo. No self-serve SKU, no published per-interview rate, and no trial. This is built for high-volume screening, not a $99/mo SMB seat.

Not the right fit for

  • SMBs that need a published per-interview or per-month price
  • Teams that only want a human notetaker, not an AI that runs the interview

Alfa AI

Stands out: It covers both outbound sourcing and inbound screening in one agent, where most rivals do one or the other, and the 24/7 avatar interview means applicants are screened the night they apply. The ATS list is unusually long at more than 75 systems, covering US agency tools like Bullhorn, JobDiva, Ceipal and Loxo as well as Workday, Greenhouse and many European ATSs.

Watch out: There is no public price, no trial and no self-serve sign up, so cost is unknown until a demo. Video avatar interviews put it squarely under rules such as NYC Local Law 144 and the EU AI Act; the FAQ lists those questions without answers on the page, so ask for its bias audit before rolling it out. There is no API or MCP, and outside reviews are not yet available.

Not the right fit for

  • Buyers who need a published price or a trial before a demo
  • Teams that want to wire candidate data into their own tools through an API
  • Executive or senior searches where an avatar first interview could put candidates off

Pros and cons

Alex

  • Voice, video, and text in one AI interviewer, 30 languages
  • 33 official ATS integrations, so reports can land where recruiters already work
  • Scale story: 1,000,000 interviews, built for thousands of screens a day
  • Sales-quoted only. Demo-gated, no trial
  • Overkill if you just need notes on human interviews
  • Review corpus is split across the Apriora and Alex names

Alfa AI

  • Sourcing, job ads and AI interviews in one agent
  • 24/7 avatar interviews screen applicants overnight
  • Two-way sync with 75+ ATSs including Bullhorn and Workday
  • No public pricing or trial
  • No API or MCP server
  • Avatar interviews need a bias audit check before use

What each one costs

Alex

Sales-quoted

Alex does not publish plan prices. Access is quoted after a demo. The product is the AI interviewer formerly sold as Apriora, now at alex.com. No self-serve trial is offered. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Alfa AI

Quote-based

Quote-based. Alfa AI does not publish pricing or a free trial; access starts by booking a demo. Confirm current terms on the vendor site.

Checked 19 Oct 2026

Common questions

Can you try Alex or Alfa AI for free?
Neither carries a free tier on our listing.

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Editorial listings, never paid rankings. Prices checked 19 Sep 2026. Confirm current terms on the vendor site. Spot an error?