Leadpipe
Person-level US website visitor ID with a first-party MCP server, built for agencies and platforms.
From $147/mo 7-day free trial MCP server API
Bottom line
Person-level visitor identification for US traffic: one pixel turns anonymous sessions into named people with work email, phone, LinkedIn, title and page journey, while EU and UK visitors return company-level data only. Pro starts at $147/mo for 500 identified people, priced per unique person with no seats or overages, and the trial gives 7 days or 500 IDs with no card. Best for agencies, paid-ads teams and platforms that want white label, an API or an MCP server, not teams whose traffic is mostly European.
Stands out for: Most visitor ID tools stop at the company; Leadpipe names the person for US traffic and shows the pages they read, and it charges per unique person, so repeat visits cost nothing and identification simply pauses at the limit instead of billing overages. It is also built to be resold and embedded: a white-label Agency plan with unlimited client accounts, a REST API with webhooks, and an MIT-licensed MCP server with 27 tools that lets Claude, Cursor or Codex look up visitors and build Orbit intent audiences.
Watch out for: Person-level identification is US only by design, so a European or UK audience gets company names and little more. The entry plan's 500 IDs a month goes quickly on a busy site, and the step to 1,000 IDs is $248/mo. Outreach to identified people still needs an unsubscribe link to stay CCPA compliant, and the independent review base is small, with only a handful of public reviews outside the vendor's own site.
Overview
Leadpipe is a B2B website visitor identification and intent platform. You add one JavaScript pixel, which the vendor says takes about five minutes with no developer, and US visitors start appearing as named people with work and personal email, phone, LinkedIn, title, company and firmographics, plus every page they viewed and the source that brought them.
The vendor quotes match rates of 30 to 40% or more on US B2B traffic. Person-level matching is US only: Leadpipe blocks EU and UK visitors from it and returns company-level data for them instead. It describes its data as sourced from opted-in partners and public records and says it is registered as a data broker in California, Texas, Vermont and Oregon.
Orbit is the intent side. It builds person-level audiences of people researching any of 20,810 topics, refreshed daily, so you can reach buyers comparing vendors before they reach your site. Pro plans include two Orbit audiences.
Identified visitors and audiences sync to CRMs (HubSpot, Salesforce, Pipedrive, Close, Attio, Zoho), outbound tools (Instantly, Smartlead, Apollo, Outreach, Salesloft), Meta, Google and LinkedIn ad audiences, Slack alerts, Zapier, n8n and Segment, with webhooks and a REST API for everything else.
Agencies get a master and sub-account structure with their own domain, brand and custom pixel, and can run free trials for their clients. Platforms embed identification inside their own product through the API on a 3-month proof of concept.
Pro runs from $147/mo for 500 identified people up to $1,879/mo for 20,000, Agency from $1,279/mo for 10,000 shared IDs, and Platforms is quoted. Quarterly and annual billing carry discounts, there is no contract, and the trial is 7 days or 500 IDs with no card.
Who it's for
Best for
- Agencies that want to resell visitor ID under their own brand to many clients
- Paid-ads teams retargeting named visitors on Meta, Google and LinkedIn
- SaaS platforms embedding visitor identification through an API or webhooks
- Outbound teams that want warm US leads pushed into Instantly, Smartlead or a CRM
Not ideal for
- Sites whose traffic is mostly in the EU or UK
- Teams that only need company-level account identification
- Low-traffic sites that would not use 500 IDs a month
Key features
Person-level visitor ID. One pixel resolves US visitors to name, work email, phone, LinkedIn, title and company, with every page they viewed and where they came from. EU and UK traffic returns company-level data only.
Orbit intent audiences. Person-level audiences built from 20,810 intent topics and refreshed daily, for people researching your category who have not visited yet.
Audience and CRM sync. Identified visitors and intent segments push to CRMs, outbound tools and Meta, Google and LinkedIn ad audiences, with Slack alerts for hot visits.
White label and API. Agencies resell it under their own domain and brand; platforms embed it through a REST API, webhooks and an MCP server.
AI features
| What the AI does | Plan |
|---|---|
| Open-source MCP server with 27 tools for visitor lookup, intent topics, audiences and pixels | Pro |
| Analyze any website URL and match it to intent topics through AI extraction | Pro |
| Orbit person-level intent audiences from 20,810 topics, refreshed daily | Pro |
Only features named in the vendor's own documentation. Anything sold separately is marked as an add-on.
MCP server
https://github.com/leadpipe-com/mcp
First-party, open-source MCP server published by Leadpipe (MIT licence, github.com/leadpipe-com/mcp), run locally with npx -y @leadpipe/mcp and an API key. It works with Claude Desktop, Cursor, Codex and other MCP clients and exposes 27 tools across topic discovery, audience building, audience results, visitor lookup, pixel management and account status. MCP use itself is free and draws on your plan's credits.
All tools with MCP Check your stack in the MCP readiness checker
Pricing
| Plan | Price | What you get |
|---|---|---|
| Pro 500 | $147/mo | 500 identified people, 2 Orbit audiences |
| Pro 1K | $248/mo | 1,000 identified people |
| Pro 2K | $398/mo | 2,000 identified people |
| Pro 5K | $819/mo | 5,000 identified people |
| Pro 10K | $1,179/mo | 10,000 identified people |
| Pro 20K | $1,879/mo | 20,000 identified people |
Pro is priced by identified people per month, not seats: $147/mo for 500, $248 for 1,000, $398 for 2,000, $819 for 5,000, $1,179 for 10,000 and $1,879 for 20,000, each with two Orbit intent audiences. Agency plans start at $1,279/mo for 10,000 IDs shared across unlimited white-label client accounts, and Platforms runs as a quoted 3-month proof of concept with full API access. One ID is one unique person, repeat visits are free, and identification pauses at the limit with no overage charges. Quarterly billing is typically 17% off and annual 26% off, with no contract. The trial runs 7 days or 500 IDs, whichever comes first, with no card. Confirm current terms on the vendor site.
Checked 8 Oct 2026. Vendors change prices without notice.
Is Leadpipe expensive?
Leadpipe starts at $147/mo. We list 23 visitor ID tools in total. 4 have a free tier, and those with a public price typically start around $99 a month.
- 3 quote-based
- 4 free tier
- 16 public price
Worked out automatically from every visitor ID listing, so it updates as the directory changes.
Pros and cons
Pros
- Names the individual visitor on US traffic, not just the company
- Pay per unique person with no seat fees and no overage charges
- White-label agency plan, REST API, webhooks and an open-source MCP server
Cons
- Person-level data is US only; EU and UK get company level
- 500 IDs on the entry plan runs out fast on a busy site
- Small independent review base so far
Integrations
HubSpot Salesforce Pipedrive Instantly Smartlead Meta Slack Zapier
How Leadpipe compares
See all Leadpipe alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| Leadpipe (this tool) | – | $147/mo | ✓ | ✓ | |
| | ✓ | $79/mo | – | – | Compare |
| | – | $99/mo | ✓ | ✓ | Compare |
| | – | $10,000/yr | ✓ | ✓ | Compare |
$79/mo Free tier
Also person-level US visitor ID, with a free tier and paid plans from $79/mo, a cheaper start for one site, where Leadpipe adds Orbit intent audiences and a white-label agency plan.
$99/mo MCP API
Person-level B2B visitor identification from $99/mo, a lower entry price than Leadpipe's $147/mo, where Leadpipe adds a white-label agency plan with unlimited client accounts.
$10,000/yr MCP API
Sold on annual contracts from $10,000/yr, aimed at larger revenue teams, where Leadpipe is month to month from $147 with no contract.
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