Compare/Head to head

Leadpipe vs RB2B

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Leadpipe

$147/mo 7 day free trial

Person-level visitor identification for US traffic: one pixel turns anonymous sessions into named people with work email, phone, LinkedIn, title and page journey, while EU and UK visitors return company-level data only. Pro starts at $147/mo for 500 identified people, priced per unique person with no seats or overages, and the trial gives 7 days or 500 IDs with no card. Best for agencies, paid-ads teams and platforms that want white label, an API or an MCP server, not teams whose traffic is mostly European.

Where Leadpipe fits

  • Agencies that want to resell visitor ID under their own brand to many clients
  • Paid-ads teams retargeting named visitors on Meta, Google and LinkedIn
  • SaaS platforms embedding visitor identification through an API or webhooks
  • Outbound teams that want warm US leads pushed into Instantly, Smartlead or a CRM

RB2B

$79/mo Free tier Free trial

Person-level US website visitor identification. Free company-level plan; Starter is $79/mo; 7-day Pro trial.

Where RB2B fits

  • US inbound teams who want to know which person is on the site
  • HubSpot or Salesforce shops
  • Clay and Instantly users turning visits into outbound
  • Buyers who will start free at company-level

At a glance

DetailLeadpipeRB2B
Starting price$147/mo$79/mo
Free tier–No✓Yes
Free trial7 day free trialYes
MCP server✓Yes–No
Public API✓Yes–No
Listed underVisitor ID, Email finders, Lead generationEmail finders, Lead generation, Visitor ID

Where they pull apart

Leadpipe

Stands out: Most visitor ID tools stop at the company; Leadpipe names the person for US traffic and shows the pages they read, and it charges per unique person, so repeat visits cost nothing and identification simply pauses at the limit instead of billing overages. It is also built to be resold and embedded: a white-label Agency plan with unlimited client accounts, a REST API with webhooks, and an MIT-licensed MCP server with 27 tools that lets Claude, Cursor or Codex look up visitors and build Orbit intent audiences.

Watch out: Person-level identification is US only by design, so a European or UK audience gets company names and little more. The entry plan's 500 IDs a month goes quickly on a busy site, and the step to 1,000 IDs is $248/mo. Outreach to identified people still needs an unsubscribe link to stay CCPA compliant, and the independent review base is small, with only a handful of public reviews outside the vendor's own site.

Not the right fit for

  • Sites whose traffic is mostly in the EU or UK
  • Teams that only need company-level account identification
  • Low-traffic sites that would not use 500 IDs a month

RB2B

Stands out: US person-level visitor ID with a forever-free company-level rung, with HubSpot, Salesforce, Slack, Clay, and Zapier named.

Watch out: Person-level starts at Starter $79. Pro is $149 and Pro+ $199. This is US-centric; do not expect EU personal identification.

Not the right fit for

  • EU GDPR-first visitor ID
  • Teams that only need account-level (Albacross/Snitcher)
  • People who need a sequencer

Pros and cons

Leadpipe

  • Names the individual visitor on US traffic, not just the company
  • Pay per unique person with no seat fees and no overage charges
  • White-label agency plan, REST API, webhooks and an open-source MCP server
  • Person-level data is US only; EU and UK get company level
  • 500 IDs on the entry plan runs out fast on a busy site
  • Small independent review base so far

RB2B

  • Forever-free company-level plus $79 person-level Starter
  • 7-day trial
  • HubSpot, Salesforce, Slack, Clay, Zapier named
  • US person-level, not a global GDPR product
  • Not a sequencer
  • Paid rungs escalate quickly

What each one costs

Leadpipe

$147/mo

Pro is priced by identified people per month, not seats: $147/mo for 500, $248 for 1,000, $398 for 2,000, $819 for 5,000, $1,179 for 10,000 and $1,879 for 20,000, each with two Orbit intent audiences. Agency plans start at $1,279/mo for 10,000 IDs shared across unlimited white-label client accounts, and Platforms runs as a quoted 3-month proof of concept with full API access. One ID is one unique person, repeat visits are free, and identification pauses at the limit with no overage charges. Quarterly billing is typically 17% off and annual 26% off, with no contract. The trial runs 7 days or 500 IDs, whichever comes first, with no card. Confirm current terms on the vendor site.

Checked 8 Oct 2026

RB2B

$79/mo

Checked 7 Sep 2026

Common questions

Is Leadpipe cheaper than RB2B?
RB2B starts lower, at $79/mo against $147/mo for Leadpipe. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Leadpipe or RB2B for free?
RB2B carries a free tier on our listing. Leadpipe offers a 7 day free trial. RB2B offers a free trial.
Does Leadpipe or RB2B have an MCP server?
Leadpipe ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 8 Oct 2026. Confirm current terms on the vendor site. Spot an error?