Kula
AI-native ATS for modern TA teams.
From $5,120/yr API
Bottom line
AI-native ATS with pipelines, outreach and AI screening in one desk, from $5,120 a year on annual billing.
Stands out for: AI screening plus outreach inside the ATS, with a published annual price.
Watch out for: Annual billing up front, and no MCP if you want to drive it from an assistant.
Overview
Kula is an AI-native applicant tracker for modern talent teams. Pipelines, outreach and AI screening sit in one product, so there is no sequencer bolted onto a tracker. There is an API but no MCP.
Teams pick Kula when they want an agent inside the hiring workflow without buying a separate sourcer. Pricing starts at $5,120 a year on annual billing, with custom pricing above that.
Who it's for
Best for
- Modern in-house talent teams that want an agent in the workflow
- Teams consolidating tracking, notes and scheduling
- Desks that screen inbound applicants with AI
- Buyers comfortable paying annually
Not ideal for
- Agencies that need a staffing CRM
- Teams that need MCP today
Key features
AI screening. AI screening in one ATS.
Outreach. Outbound messaging from the hiring product, not only inbound.
Pipelines. Configurable pipelines per req or department.
AI features
| What the AI does | Plan |
|---|---|
| AI screening on the ATS pipeline | Included |
Only features named in the vendor's own documentation. Anything sold separately is marked as an add-on.
Screenshots
Job openings overview
AI-powered screening
Integrated interview scheduling
Interview intelligence
Offer management
Automated candidate outreach
Images: Kula's own website. Select an image to see it full size.
Pricing
Pricing is based on company headcount, not seats. The 1 to 50 employee band is $5,120 per year on annual billing, with every feature included. Larger bands are quoted on a call. Confirm current terms on the vendor site.
Checked 20 Sep 2026. Vendors change prices without notice.
Is Kula expensive?
Kula starts at $5,120/yr. We list 193 ATS tools in total. 22 have a free tier, and those with a public price typically start around $80 a month.
- 97 quote-based
- 22 free tier
- 78 public price
Worked out automatically from every ATS listing, so it updates as the directory changes.
Pros and cons
Pros
- Published annual price, unusual for an AI-native ATS
- AI screening as a first-party feature
- Outreach lives in the ATS
Cons
- Annual commitment up front
- No MCP
- Not built for agency desks
Integrations
LinkedIn Workday SAP SuccessFactors BambooHR Rippling ADP Gusto Slack
See all 10 tools that integrate with Kula, grouped by category with a source link for each, or check one tool.
What's new at Kula
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How Kula compares
See all Kula alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| | – | $5,120/yr | – | ✓ | |
| | – | $400/mo | ✓ | ✓ | Compare |
| | ✓ | Free ATS, paid sourcing | – | ✓ | Compare |
| | – | $299/mo | ✓ | ✓ | Compare |
| | – | Sales-quoted | ✓ | ✓ | Compare |
$400/mo MCP API
All-in-one ATS plus analytics if you want scheduling and CRM too.
Free ATS, paid sourcing Free tier API
Modern ATS with a free tier if you are earlier than Kula's annual start.
$299/mo MCP API
Mid-market ATS with MCP if an agent connector matters more.
Sales-quoted MCP API
Structured hiring ATS if you do not want an AI-first desk.
Your next step
Shortlisting Kula?
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