Head to head

Wiza vs ZoomInfo

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Wiza

$49/mo Free trial

Sales Nav export with live verify for recruiting and sales list work. Public start is $49/mo, with 25 free credits and no card.

Where Wiza fits

Recruiters exporting Sales Nav searches
Desks that want verify at export time
Teams that want a Chrome extension
Buyers who will start on 25 free credits

ZoomInfo

Sales-quoted

Enterprise B2B contact graph with direct dials, org charts, technographics and intent. Quote-based, and overkill if you only need emails.

Where ZoomInfo fits

Talent teams where sales already pays for ZoomInfo
Desks that need reports-to lines and org charts
Account-based recruiting with intent data
Enterprise processes that already include the graph

At a glance

Detail	Wiza	ZoomInfo
Starting price	$49/mo	Sales-quoted
Free tier	–No	–No
Free trial	Yes	Not on record
MCP server	–No	✓Yes
Public API	✓Yes	✓Yes
Listed under	Email finders, Verification, Lead generation	Email finders, Lead generation, Visitor ID
Capterra	4.3 from 24 reviews	4.1 from 322 reviews

Where they pull apart

Wiza

Stands out: Pull a LinkedIn search, get emails and mobiles, verified as they come out.

Watch out: No MCP. Plans start at $49, with $83, $99 and $166 tiers.

Not the right fit for

Teams that need MCP
Buyers who want finder plus sequencer in one login

ZoomInfo

Stands out: The buying-committee graph and intent data, not just email lookup.

Watch out: Recruiter-only desks should price Wiza, ContactOut or Tomba first. This is an enterprise contract.

Not the right fit for

Recruiter-only buyers signing a new enterprise contract
Teams that only need email and mobile lookup

Pros and cons

Wiza

Public start at $49
25 free credits, no card
Live verify on Sales Nav export

No MCP
Higher tiers step up to $83, $99 and $166
Not a sequencer

ZoomInfo

Org charts and intent, not only emails
MCP available
Strong value when sales already funds the seat

No public price
Enterprise contract and sales cycle
Overkill as a recruiter-only finder

What each one costs

Wiza

$49/mo

From ~$49/mo. Confirm current terms on the vendor site.

Checked 7 Sep 2026

ZoomInfo

Sales-quoted

Sales-quoted. Contact the vendor for current terms. No public starting price on the vendor site as of the verification date.

Checked 16 Sep 2026

Common questions

Can you try Wiza or ZoomInfo for free?

Neither carries a free tier on our listing. Wiza offers a free trial.

Does Wiza or ZoomInfo have an MCP server?

ZoomInfo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Wiza alternatives All ZoomInfo alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?