Head to head

LeadIQ vs ZoomInfo

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

LeadIQ

$200/mo Free tier

B2B prospecting data with a Chrome capture flow, credit-metered email and mobile, and an MCP server. Free plan; paid Pro starts at $200/mo for 200 credits.

Where LeadIQ fits

SDR teams capturing from Sales Navigator
Desks already on Salesforce or HubSpot
Teams that want MCP access on paid credits
Outbound orgs that sequence into Outreach or Salesloft

ZoomInfo

Sales-quoted

Enterprise B2B contact graph with direct dials, org charts, technographics and intent. Quote-based, and overkill if you only need emails.

Where ZoomInfo fits

Talent teams where sales already pays for ZoomInfo
Desks that need reports-to lines and org charts
Account-based recruiting with intent data
Enterprise processes that already include the graph

At a glance

Detail	LeadIQ	ZoomInfo
Starting price	$200/mo	Sales-quoted
Free tier	✓Yes	–No
MCP server	✓Yes	✓Yes
Public API	✓Yes	✓Yes
Listed under	Email finders, Lead generation	Email finders, Lead generation, Visitor ID
Capterra	4.4 from 25 reviews	4.1 from 322 reviews

Where they pull apart

LeadIQ

Stands out: Universal credits plus an MCP server, with capture into Salesforce, HubSpot, Outreach, and Salesloft.

Watch out: A mobile number costs 10 credits versus 1 for email, so calling-heavy teams burn the meter fast. MCP needs a paid plan. Pro caps at five users.

Not the right fit for

Teams that only need cheap email finder credits
Orgs that need more than five seats without Enterprise

ZoomInfo

Stands out: The buying-committee graph and intent data, not just email lookup.

Watch out: Recruiter-only desks should price Wiza, ContactOut or Tomba first. This is an enterprise contract.

Not the right fit for

Recruiter-only buyers signing a new enterprise contract
Teams that only need email and mobile lookup

Pros and cons

LeadIQ

Free plan with 50 credits, one user
MCP server plus GraphQL and REST APIs
Native Salesforce, HubSpot, Outreach, Salesloft

Phones cost 10 credits vs 1 for email
Pro is limited to five users
Lando Agent sits on Enterprise only

ZoomInfo

Org charts and intent, not only emails
MCP available
Strong value when sales already funds the seat

No public price
Enterprise contract and sales cycle
Overkill as a recruiter-only finder

What each one costs

LeadIQ

$200/mo

Free plan with 1 user and 50 credits. Pro is $200/mo on monthly billing at 200 credits a month, with 25% off on annual billing, and rises with monthly credit volume. Enterprise is sales-quoted and annual-only. Confirm current terms on the vendor site.

Checked 18 Sep 2026

ZoomInfo

Sales-quoted

Sales-quoted. Contact the vendor for current terms. No public starting price on the vendor site as of the verification date.

Checked 16 Sep 2026

Common questions

Can you try LeadIQ or ZoomInfo for free?

LeadIQ carries a free tier on our listing.

Does LeadIQ or ZoomInfo have an MCP server?

LeadIQ and ZoomInfo ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All LeadIQ alternatives All ZoomInfo alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 18 Sep 2026. Confirm current terms on the vendor site. Spot an error?