Head to head

Lead Forensics vs RB2B

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Lead Forensics

Sales-quoted 7 day free trial

B2B website visitor identification and intent. Essentials and Automate are sales-quoted. One-week trial.

Where Lead Forensics fits

  • B2B marketers who want to know which companies visit
  • Sales teams that will take a one-week trial
  • Shops comparing against Leadinfo-style reveal tools
  • Enterprises willing to wait on a quote

RB2B

$79/mo Free tier Free trial

Person-level US website visitor identification. Free company-level plan; Starter is $79/mo; 7-day Pro trial.

Where RB2B fits

  • US inbound teams who want to know which person is on the site
  • HubSpot or Salesforce shops
  • Clay and Instantly users turning visits into outbound
  • Buyers who will start free at company-level

At a glance

DetailLead ForensicsRB2B
Starting priceSales-quoted$79/mo
Free tier–No✓Yes
Free trial7 day free trialYes
MCP server–No–No
Public API–No–No
Listed underLead generation, Visitor IDEmail finders, Lead generation, Visitor ID

Where they pull apart

Lead Forensics

Stands out: Company-level visitor intel aimed at B2B sites, with a one-week trial before a sales quote.

Watch out: There is no public dollar menu. Essentials and Automate both go through sales.

Not the right fit for

  • Buyers who need a published monthly rate
  • Teams that want person-level names on every visit

RB2B

Stands out: US person-level visitor ID with a forever-free company-level rung, with HubSpot, Salesforce, Slack, Clay, and Zapier named.

Watch out: Person-level starts at Starter $79. Pro is $149 and Pro+ $199. This is US-centric; do not expect EU personal identification.

Not the right fit for

  • EU GDPR-first visitor ID
  • Teams that only need account-level (Albacross/Snitcher)
  • People who need a sequencer

Pros and cons

Lead Forensics

  • One-week trial before you buy
  • Essentials and Automate named plans
  • Built for B2B visitor identification
  • No public prices
  • Sales-quoted buying
  • Company-level, not person-level names

RB2B

  • Forever-free company-level plus $79 person-level Starter
  • 7-day trial
  • HubSpot, Salesforce, Slack, Clay, Zapier named
  • US person-level, not a global GDPR product
  • Not a sequencer
  • Paid rungs escalate quickly

What each one costs

Lead Forensics

Sales-quoted

Sales-quoted. Essentials and Automate are named with no public dollar amounts. One-week trial. No public rate card on the vendor site. Confirm current terms on the vendor site.

Checked 19 Sep 2026

RB2B

$79/mo

Checked 7 Sep 2026

Common questions

Can you try Lead Forensics or RB2B for free?
RB2B carries a free tier on our listing. Lead Forensics offers a 7 day free trial. RB2B offers a free trial.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 19 Sep 2026. Confirm current terms on the vendor site. Spot an error?