Head to head

Enrich.so vs People Data Labs

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Enrich.so

$49/mo

B2B enrichment API for email, phone, and reverse lookup. Growth is $49/mo for 100,000 credits, with MCP and API included.

Where Enrich.so fits

  • GTM engineers wiring enrichment into a product
  • Teams that want MCP in Claude or Cursor
  • Agencies that refuse per-seat data tools
  • Builders who will start on $49 Growth

People Data Labs

$98/mo Free tier

Person and company data sold over APIs and bulk licenses. Free plan gives 100 credits a month with contact fields hidden; Pro starts at $98/mo.

Where People Data Labs fits

  • Developers enriching person records via API
  • Products that may later license a bulk feed
  • RevOps running CSV enrichment
  • Teams testing on 100 free credits

At a glance

DetailEnrich.soPeople Data Labs
Starting price$49/mo$98/mo
Free tier–No✓Yes
MCP server✓Yes–No
Public API✓Yes✓Yes
Listed underEmail finders, Lead generationEmail finders, Lead generation

Where they pull apart

Enrich.so

Stands out: All 12 products, unlimited seats, and an MCP server sit on every plan, including $49 Growth.

Watch out: New accounts get 100 credits to test, not a free-forever plan. Phone and email each draw from the same credit pool.

Not the right fit for

  • Buyers who want a free-forever enrichment plan
  • Teams that need a full outbound sequencer

People Data Labs

Stands out: A free API sandbox, then self-serve Pro with contact data, premium fields and CSV enrichment on monthly or annual terms.

Watch out: Free hides email, phone and address. Annual saves 20% but is paid up front. Bulk data licenses are Enterprise and custom priced.

Not the right fit for

  • Non-technical users who need a prospecting UI
  • Buyers who need emails on the free plan

Pros and cons

Enrich.so

  • Growth $49/mo for 100,000 credits
  • MCP and API on every plan
  • Unlimited seats, no per-user fee
  • 100 credits is a test, not a free plan
  • Not a sequencer or CRM
  • Phone and email share one credit pool

People Data Labs

  • Free API plan, no commitment
  • Self-serve Pro from $98/mo
  • Public developer docs
  • Free plan hides contact data
  • No prospecting or outreach UI
  • Premium fields cost extra

What each one costs

Enrich.so

$49/mo

Growth is $49/mo for 100,000 credits. Scale is $149/mo for 500,000. Pro is $499/mo for 2.5 million. Enterprise is custom. 100 credits on signup with no card, not a free-forever plan. MCP, CLI, and API included on every plan. Unlimited seats. Annual discount exists on Scale and Pro (~2 months). Confirm current terms on the vendor site.

Checked 19 Sep 2026

People Data Labs

$98/mo

Free plan with up to 100 credits a month, contact data hidden. Pro starts at $98/mo for 350 credits with contact data, billed monthly or annually (annual saves 20%). Enterprise and data licenses are custom priced. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Enrich.so cheaper than People Data Labs?
Enrich.so starts lower, at $49/mo against $98/mo for People Data Labs. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Enrich.so or People Data Labs for free?
People Data Labs carries a free tier on our listing.
Does Enrich.so or People Data Labs have an MCP server?
Enrich.so ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 19 Sep 2026. Confirm current terms on the vendor site. Spot an error?